Social Media Marketing Strategy: 15 Mistakes To Avoid
In this blog post we will be going through common mistakes in social media marketing related to:
Mistakes in Twitter Marketing Strategy
Twitter is my ultimate weapon of choice for social media marketing. But hey, I did too many mistakes here which you shouldn’t.
1. You have not plan any Twitter marketing strategy
Twitter marketing is all about understanding current trend. So what happens when you do not have a plan when you are marketing on Twitter?
One of the most common mistakes in Twitter is that it is a marketing tool. Twitter is NOT a marketing tool, it is an engagement tool.
Twitter moves really fast and you need to use that as an advantage to engage with your followers.
Hear someone complaining about your competitor? Maybe it’s time to steal the show.
Someone shared your content on Twitter? Go and say “hi”.
New followers on Twitter? Add them to your special list and drop them a quick intro of yourself.
2. Not using social media tools to manage Twitter
If your social media marketing strategy is solely on Twitter, skip to #3.
Here’s the problem with Twitter: An Average tweet lasts only for a few seconds in your timeline.
Most of the time, we decide to skip a few tweets (maybe a few hundreds) and just focus on a couple that attracted us.
And here’s where the real problem lies – We are turning away potential clients for every tweet we miss out.
How to solve this? Sign up for Hootsuite. It doesn’t cost you a dime and the free account lasts for a lifetime.
3. Do you share images on Twitter?
I used to share link and quotes on Twitter but not images. Did you know that images will increase your followers engagement by at least twice?
Of course, not all images work. Share captivating images that will tick your followers to engage with you and your brand.
4. The anti-Twitter egg avatar image
When was the last time you received a new follower prompt on your mobile and to your surprise, the image is the all-time-famous, Twitter egg avatar?
And if this happens, it just projects that you are not serious in making a connection on Twitter. People want to connect with real people and your task (above everything) is to make them feel so.
Avoid this deadly mistake in Twitter marketing and upload an image for your profile right now!
5. Not leveraging Twitter bio
If the first thing that people notice is your profile image, the second thing would be your Twitter bio.
There are several words that you should not be using which are:
Takeaway: Consider Twitter bio as a quick 30-seconds introduction about yourself.
Mistakes in Facebook Marketing
We love Facebook, don’t we? Over 1 billion users on the platform, you can’t afford to make a mistake if you want to build your brand. Here’s a list of Facebook marketing strategy you should implement (and some which you need avoid).
1. Wrong image size
What happens when you upload a wrong image size on Facebook? The images will look bad and in most cases, off-shape to say the least.
2. Facebook hashtags as a social media marketing strategy?
Hashtags work like charm on Twitter and Instagram. But how about Facebook?
Want to use hashtag as one of your social media marketing strategy for Facebook? Here are some guidelines:
- Keep it relevant
- Make it obvious
- Don’t spam or overuse
- Define your hashtags (make it really simple)
3. Consistent voice is a must for Facebook marketing
Have you ever skip updating Facebook for a few days because you are tired or in a vacation? I know I do but this isn’t an excuse NOT to do any marketing on Facebook during that time period.
Consistency is the key for any social media marketing strategy and in Facebook, it is all about scheduling.
And as a matter of fact, this should not only be for Facebook only. Do it in every social media platforms you are engaged in.
Important takeaway: Social media scheduling is an awesome way to manage your marketing but scheduling should only be apart of your strategy. Depending too much on it will affect your overall social media marketing strategy.
4. Not interacting with followers is one of social media most deadly mistakes
Social media is not about the numbers or your authority; it is all about your engagement with your followers.
Getting more likes and followers on Facebook is just one part of the equation. The next step is to create interaction with them when they respond to you.
Even when they don’t, you got to take the initiative to start the conversation.
Social media engagement requires time and passion. Do it at least once a day and increase the ratio from time to time. When you start, the engagement rate will be extremely low but as time passes by, it will increase because you had build the bridge with your followers.
And when that happens, take the opportunity to turn the social media mistake into an extremely fruitful business partnership.
Common Marketing Mistakes on Pinterest
Infographic and visual marketers are banging their luck on Pinterest. Do you know what are the most common social media marketing mistakes on Pinterest?
1. Not using description on Pinterest
Before you pin an image, remember to use super descriptive information in the caption.
When was the last time you entered a super rich, keyword and sentence in the description when sharing an image on Pinterest?
And yes, this is one of the most common social media mistakes done on Pinterest. Pinterest is awesome and if you want to make full use of Pinterest, fill the description with a detailed sentence (approximately 50 words or less).
While images (most of the time) represents the whole story, it doesn’t hurt if you use readable description in the captions while having several keywords related to the topic.
2. Using boring and static colours
Did you noticed that images that have high contrast attract the eyes?
This is also the reason why infographic works like charm on Pinterest. So the next time you are planning to create an image for pinning, make sure you are using bright and attractive colours to attract your readers.
Mistakes Done by Social Media Marketers on Instagram
With over 1 billion die-hard fans on Instagram alone, this is definitely one social media platform you cannot leave behind. So what are the common mistakes done on Instagram?
1. Overusing and over-killing hashtags on Instagram
Hashtags helps to increase visibility and in Instagram, that makes all the difference. As a social media marketer, it is a no-brainer that you have an account but are you hashtags like crazy?
Placing 5 to 10 (while 5 is usually recommended) hashtags after a short description is usually fine but most people are overusing it.
Here’s an example:
#Love #evening #sunset. #Party #time #with #all #my #friends. #What #is #your #plan #for #the #evening?
Yes, you get the point. The above is pretty overkill and that makes reading superbly hard!
Let’s compared with this:
Preparing for a webinar on social media marketing tips. Pumped and I can’t wait! Have you register yet? #social #media #marketing #webinar
Not only the above sounds better, it looks better too! Plus, it projects a more professional outlook for yourself.
2. Not providing content users demand
Instagram is not about your product. It is about you (first) before anything else. Let’s be honest. No one gives a crap about your products if they do not know who are you!
Here’s an example of my Instagram post. Hint: Make it looks fun and enjoy the process!
Social media marketing is selling but it doesn’t mean that you need to sell on every social media platform including Instagram. Personally, I use Instagram to represent me, myself and lifestyle.
Do I promote my brand on Instagram? Yes but not always.
Important social media mistakes not to make: Social media platforms aren’t just for business. They work well for leisure and therefore, put some fun into them!
So, how about you? What was the biggest blunder you did in social media marketing?