Business & Promotion

What Is Inbound Marketing?

Not so long ago marketing was defined almost entirely by “outbound” activities or tactics: Direct marketing to acquire leads, public relations to push out the story, print advertising to push…
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Business & Promotion

What Is Content Marketing?

To lots of marketers, “content marketing” seems redundant. After all, most marketing programs are full of content. What makes content marketing different than just plain marketing? In a nutshell, content…
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