Business & Promotion

What Is Product Marketing?

For many companies, especially start-ups, product marketing is not yet a structured, disciplined process governing the definition of product offerings and prescribing their introduction to their target market. Here are…
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Business & Promotion

What Is a Brand?

What does your brand mean? What does it mean to customers? What is your “brand experience?” There are as many definitions of the term ‘brand’ as there are branding gurus…
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