What is Search Engine Marketing (SEM)?

SEM is short for search engine marketing.

It is a form of Internet marketing linked with the researching, submitting and positioning of a blog or a website within search engines to attain maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

SEM involves techniques such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will help you increase search traffic to your business website. Read more

Top 5 SEO Best Practices

Search engine optimization or “SEO” is the process of designing your website and developing a marketing strategy to get high quality, unpaid and targeted traffic from search engines to your website.

Several years ago, the term “SEO” evoked an image of a shady technique to trick the search engine to get better website ranking – but those days are long gone. Today, paid links to your site, the hidden content, keyword stuffing or deceptive practices, which are known as black-hat SEO techniques  are much more likely to hurt your site. Read more

Learn How SEO Works

SEO is a popular term for an online marketers these days. Search Engine Optimization is a technique that helps websites or blogs to rank better in search engine results list known as SERP. When a user types in a few phrases and hits the search button, he is likely to visit a website that appears on the first page of results. Only few people will check next page when they have all they need on page one. Read more

What is White Hat SEO

SEO techniques can be classified into two categories: White hat which is known as a good SEO technique and Black hat SEO, which is referred as a bad method.

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience and completely follow search engine rules and policies. White hat SEO means the method which is used to optimize a website is totally ethical. Read more

How to Improve Your Free Classified Ads

Classified advertising is one of the widely used forms of advertisement in today’s business arena. These types of advertisements are short but highly effective. Classified ads can do wonders for your business if they are properly planned and showcased. The main focus of these ads should be generating leads for the business. Read more

Small Business Web Design – 11 Principles to Follow

A website is important part of any business in these modern days. No matter to which segment the business belongs to, it needs a website for surviving tough competition. A website makes communications easy between a customer and business. It is the first introduction of a business to the online audience and also helps a business to flourish and build reputation. Read more