What To Write About on Your Corporate Blog
Sometimes when you start a corporate blog you can feel as though you’re going to have plenty to talk about, but after a few weeks – this may change dramatically.
If you’re getting a little stuck and there isn’t much news to talk about on your blog, you’re going to need to get out there and create some. Here are some tips to help you keep your blog fun and current.
1. Bring In Current Events That Match Your Products or Services
If you’re running out of things to talk about, it’s time to put on your journalist hat and see what’s going on in the news that can be integrated with your company. This has the upside of being. a great wellspring of inspiration for days when you really can’t find anything to talk about.
Find interesting news pertinent to your industry and offer commentary on it. Find the angle that puts your company in a good light.
For example, let’s say that your business manufacturers drill bits for oil companies. Right off the bat, chances are you are not going to be able to find much to talk about. However, you can use the news about rising gas prices to your advantage. Talk about how the process of drilling for oil can make prices go up, and how you are working to offer the lowest prices possible so that the consumer can realize some savings.
This is just one example of how you can spin current events to suit your needs. Don’t be afraid to take on a controversial subject, this can help you get more readers.
2. Make a List Of Your Site Keywords to Use as Inspiration
Sometimes, the writing well goes a bit dry. If you’re already using SEO on your blog, you can turn to that list of keywords for some ideas on topics to write about. This is really useful when you are in a pinch and can’t come up with anything interesting to talk about. Find a keyword that meshes well with current events and go from there.
3. If You Can’t Find Anything to Talk About, Turn The Problem Into an Open Forum on Your Blog
Ask your readers to provide their opinions on an issue that is pertinent to your industry and then discuss this with them. This is a great technique that can help build reader interaction and make your blog less one sided.
4. Say Nothing at All
If you really can’t come up with anything, it’s ok to take a day off once in awhile. Just don’t make a habit out of it. It’s better to wait for a really interesting subject than it is to drone on about your socks if you are really stuck for a topic.
A blog management company can help you come up with new topics and they can also help you stay on target with your blog. These services are invaluable to busy company owners.