The search engine optimization process does not need to be complicated. However, because it involves implementing of many small things over an extended period of time, it’s often made out to be difficult. The term Search engine optimization is a general term that everyone knows.

However, most people think of SEO as if it was just some extreme link building process, with no prior preparation or research. The truth is SEO is worthless without a proper keyword analysis and selection of different techniques.

Simple SEO Processes To Boost Website Ranking

Google optimization is one of the most critical factors for search engine optimization campaign. Since Google is above all the search engines, you should be concentrating especially on this search engine. Google SEO optimization is based on the various key factors such as the Google page rank, the renowned Google sand box and inbound links.

Here’s an outline of the main steps of the SEO process.

Choosing a Domain Name: SEO process start which choosing your domain name for your website. It depends on the product or the services which you offer through your website. If the domain name related to business keyword, then its considered as good option because keyword, rich domains get easily promoted in the search engines.

Using Relevant Keywords: Keyword is a general term that defines the main topic of any web page. Search engine always looks for words on a website that match searched query.

In Organic SEO, keywords are very crucial to make a website visible on SERP. Using relevant keywords will not only invite new visitors to your site but also make your online business successful. Make sure you understand what your keyword means and what your visitors’ expectations when they visit your website.

You have to put yourself into your visitor’s place and figure out what are his expectations when typing your keywords into Google’s search box.

Design SEO Friendly Website: Design a website which complies with web accessibility standards such as W3C compliant, html compliant and CSS compliant. There should be no use of frames within the website to avoid crawling issue. Minimize the use of flash content and always use alt tags for images and anchor text for hyperlinks.

Make user friendly site providing simple navigation to your users. Make html and xml sitemaps and submit in Google Webmasters Tools. Keep keyword oriented file names. Give relevant and unique title to each web page.

Optimizing Page Content: Optimize your page content by using proper keywords and key phrases. This can be done by positioning your keywords in appropriate locations within your page. Include the key phrases in the Meta tag, description and title.

Link Development:  Build quality one-way links by article marketing, press releases, blog posts, video publishing. The real trick here is to consistently produce fresh content, which will steadily and slowly builds your backlinks which will look natural to Google.

While doing SEO optimization, always keep in mind that keyword is a major component that makes your online popularity and helps to fulfill your business goal. At first select only medium competitive words that can yield good results with less competition.