Why do we need to optimize a website? Well, traffic is not the only reason there is a lot more into it. Your discovery by the search engines is more important than that. Unless and until your website gain, the top-most position in the search engines results list, traffic to your website is never going to increase.

So, while optimizing a website using Search Engine Optimization (SEO) Methodology, you need to design each web page in such a way that the content in it is thoroughly indexed and understand by search engines, so that when a user searches for your products and services, your website appears on first page.

Google Ranking

After optimizing many brands often observe that their web page are ranking well for a primary, targeted key phrase -this  means that your site is receiving a good flow of traffic. However, there might be a problem with the increase high bounce rate.

Bounce rates refer to people who click on your site after finding it in the search results and then leaving immediately without looking other pages of your site.

Google associates high bounce rates with low quality or irrelevant websites, they will eventually start influencing your page rank. Search engines are smart enough to identify sites with high bounce rates and then rank them lower accordingly.

Ranking high in search engines like Google, Bing and Yahoo is an art. Ten percent of ranking is based on data, while 90% is insight.

The insight comes from understanding the difference between keywords and queries, which the search engine are calculating with their own algorithm. Generally achieving a high rank in search is based on three criteria: competition, relevancy, and content.

The traditional view of search engine optimization includes long hours writing content and building effective backlinks. This is still true and search engine optimization can take a long time, and there is no shortcut to it.

Once you optimize your website and still do get the desired result, its time for you to go for SEO audit. SEO auditing is one of the most important Internet marketing tools that is implemented to provide a website a detailed insight and overview on improving a website online visibility.

There are many SEO firms that will be willing to provide a free SEO audit report for your website. A free SEO audit covers some of the major areas such as the website domain related issues, website architecture, website content, theme/template analysis, usability issues, outbound and inbound link analysis, website navigation, web hosting configuration, tag attributions and lot more.

Checking all the above issues and rectifying them through comprehensive SEO campaign will help your business stay ahead of your competitors. Hiring a professional SEO firm for a free SEO audit has several benefits. They have the ability to answer to all your specific queries as well as offer advise to improve those areas which hinder your website in search engine visibility.