The SEO industry is unfortunately the place of vast amounts of misinformation, deception and false idols. Because of this, it made it very difficult for business owners and webmasters to choose an SEO company that will benefit their business.

The fact is no one, in reality, understands how does SEO works. This article will attempt to shed some light on this issue and will try to cover some basics.

SEO 101

SEO is the method of improving your website’s ranking in search engines for particular keywords. Optimizing your website for specific keyword related to your business of yours  will enable search engines to give you a higher rank.

Thus, it will be easier for people to find your website in the search engines and as a result your website traffic will increase. More traffic means more business, which can later become your clients.

This article can help you with optimizing your website for the search engines. If your website is not ranking high in search engine, and you want to make a quick change on it, then this article is for you and will be very helpful.

So How Does Search Engine Work?

Search engine sends spiders to your website regular basis, which crawls and indexed websites in its database. They pay special attention to the content as well as the other factors and conclude when your website will be listed in the search results. This is why using keywords is such an important factor in search engine optimization.

SEO 101 Learning The Basics

Target The Right Keywords:  You should use your keyword somehow within your header tag. Search engines use these headers as ways to find the overall structure and topic of the website much like your title tag. You should certainly be using these tags in your website and including your keywords in articles when possible.

Use Alt Tags For Images: Images cannot be scanned(content) or read by search engines. Using image tags to your images can help search engine to understand what it is about and can rank in search engines. Always use your keyword in image alt tags and use the same with the title too.

Use Proper Title Tag: The title should contain the most important keyword. You can include two or more keywords. However, Make sure that the titles on all the pages are unique. The main keyword should always be included in title tag on every page.

Meta Description Tag: Use a good keyword rich descriptive with the main keywords in your description tags. You can add two to three main keywords. Keep the length up to 160 characters.

Link Pages: It is very important that you interlink all the pages of your website. Since search engine’s spiders crawl from one page to the other, it is important that you help them to find all the pages by interlinking them.

Create Sitemap: A sitemap is the webpage where all the pages of the website can be located. It can be a simple page with all the important pages of your website. You can submit the same to Google Webmasters Tools to make it easily accessible by Google.

Create Robots.txt File: It is a simple text file which instructs search engine’s crawler on how to crawl and index your website.

It’s very important to understand that SEO takes time, effort and dedication. You might not see the results right away, but if you are consistent and keep tweaking your site for SEO you will reap great results in the future. You must keep checking your results and make adjustments if necessary. The above techniques are simple to implement and will lay a solid foundation for your future success.

Image Credit: Angur Marketing