Is Design Integration Important for a Corporate Blog?
There are a lot of different considerations that need to be made when you are taking the initial steps to set up your corporate blog. For example, one of the first considerations that you should make is whether design integration is or is not important for your corporate blog.
Should your blog design have the same design as your main site, or is there room for some creative license when setting up a site that is meant to be a companion to your main site, but not necessarily part of the same website?
The truth here is that either option is viable, as long as you are achieving what you intend to when designing the look and feel of your blog in its early stages on your website.
If your website has a distinct design that is classic and simple, then implementing it both on your main site and your blog site will add seamlessness for easy maneuverability, which is something that your readers will appreciate.
As long as they can differentiate between the main website and the blog as they move from one to the other, there should be no underlying issues in creating a seamless design that remains the same from page to page.
Because so many WordPress blog templates are designed to allow for extra pages, some corporate bloggers build the blog to spec and then add their main site around it, creating an entire blog and website combination from a single blog template. This is not the only option available to you. However, so you should not feel locked into it.
On the other hand, as long as you keep a similar theme in place, there is no reason why you cannot create a website design and a blog site design that are unique to one another.
If your website has a set of colors and a main graphical theme that is completely unique to your blog, you may be going for something a little too unique.
However, design integration when it comes to hooking a blog and a website together does not mean using the exact same template twice – You can create an acceptable level of design integration simply by using the same images, the same basic color scheme or just a similar layout design.
These small details will add up to show your readers that they are still on the same website while still making it easy for them to differentiate between your blog and your website, which can sometimes be beneficial to them.
The design details are ultimately up to you as you put your corporate blog together. What you should be aware of is the fact that both of these options have merit, and you can always add and change elements as you go to suit your style and to respond to comments from your readers. Your corporate blog and website do not have to have the same exact design implemented into both, but seamlessness can be nice when showing readers that the two sites have the same common goal.