Although writing for a blog is a bit limited in many cases, that does not mean that your posts shouldn’t invoke some sort of emotional response from your reader. This is the true key towards developing a devoted readership and sadly, many blogs fail to pass this test. While it can be tough to figure out what is going on in your reader’s minds, you can use a few clues to determine which of your posts accomplishes this. Once you have a better idea of what is working for you, you can emulate that same style in your other posts.

Emotional Response

One of the best ways to determine whether or not you are creating an emotional response in your readers is to look at your comments section. If you barely get any comments at all, then you have failed to provoke an emotional response. These posts may be falling on deaf ears, and you may not be using your time as effectively as you could. A blog post could take you thirty minutes, but if it provokes an emotional response, then it was well worth the effort. Conversely, a post that takes two minutes but delivers no emotional impact is a waste of your time.

You can also gauge your posts effectiveness by how many other sites refer to it, and how many new subscribers you get after each post. If that spikes, then you know you have struck a chord. If it doesn’t then it is time to go back to the drawing board. Above all, you can always use traffic to help you determine if you are indeed striking a chord with your readers.

So, now that you know what happens after you write a post that provokes this response, how do you go about getting to that point. If you are already trained in persuasive writing, or even persuasive speaking, this should come naturally to you. The rest of us have to work at ways to strike that emotional chord.

Whenever you write a post, first and foremost it needs to be conversational. Even if you are imparting serious news, there is a way to do it in a conversational tone. Readers never liked to be “written at,” they want to be “written to.” By tweaking your style so that it it flows more naturally and reads more like a conversation than a dissertation, you can be well on the path towards that emotional response.

Remember, an emotional response can mean many things: Happy, Angry, Riled Up or Inspired are just a few emotions that can be imparted through the written word. You can practice the art of persuasive writing simply by reading some truly great speeches. Find the ones that evoke these emotions in you and then try to learn from that style. Over time, you will be able to naturally write in a persuasive manner, without even having to think twice about it. In the end, it is definitely worth the effort.