Link exchange is one of the many strategies that can benefit your blog. In some ways, it can expose your blog to more people and bring in some traffic but most importantly, it can get you backlinks.

Backlinks lead to money-making opportunities such as advertising and sponsorship’s. If you want to monetize your blog, you must know everything about link exchange from what it is to how it’s done.

Link Exchange For Blogs

Link exchange is basically a link building strategy for getting backlinks. It can be done actively with your involvement but it can also happen passively without you doing anything. Website owners and blog writers usually practice the technique because of its benefits.

Types of link exchange

Generally speaking, link exchange can be classified as either active or passive. Active link exchange means that you are actively involved in the process of creating backlinks. It can be classified into two kinds: two-way or three-way link exchange.

  • Two-way link exchange is when there is a mutual agreement between you and another blog owner to link to each other (i.e. Site A → Site B, Site B → Site A). This technique is often referred to as reciprocal link exchange.
  • Three-way link exchange is only possible if you own two blogs, websites, or one of each. For the sake of illustration, let’s call them Sites A and B. When you find someone who is willing to link to Site A using Site C, you will offer to link back using Site B. As a result, Site C → Site A and Site B → Site C.

The benefits of link exchange

The main purpose of link exchange is for your blog to get a higher PageRank (PR). PR ranges from 0 to 10 and is Google’s way to determine the popularity of a website. By getting backlinks from websites and other blogs, they can “pass on” their popularity and increase your blog’s
Google PageRank.

Link exchange is also a practice that attracts traffic. If you exchange links with blogs of the same niche, you are increasing your exposure across people who may be interested in your articles (a.k.a. target readers). Passive link exchange can get you even more traffic. When you publish articles that are informative and useful, people will naturally link to them and cite them as useful resources.

The DOs and DON’Ts of link exchange

  • DO go with “dofollow” links. This is the only way that blogs and websites “pass on” their popularity to your blog. A “nofollow” link can still bring in traffic and expose your blog to more readers but it can never increase its Google PageRank. Before agreeing to exchange links, check with the blog owner if he/she will use a nofollow or dofollow link.
  • DON’T link from your homepage.When linking back to a blog or website owner who has agreed to exchange links, do yourself a favor and never place the link on your homepage. This encourages your readers to bounce off and leave your blog to visit others. Consider exchanging links by creating guest posts that point to each other’s home page. Or, you can stick with creating a dedicated page for sharing links.
  • DON’T buy links. A blog may appear stable for the moment but in time, an owner may decide to shut it down. A lot of blog owners are willing to exchange links for free because it can also benefit them.

Guest Post: This article was prepared by Kenneth Javellana. He writes articles about search engine optimization and blogging but he’s also interested in topics like technology and health. Kenneth currently works at, a company that helps home and business owners choose the right internet providers for their needs.

Image Credit: Widjaya Ivan