What Is Link Building and Why Is It Important?
Link building can be defined as a technique to increase the number of high-quality links pointing to a website, so that the website starts ranking higher in search engine results page (SERP).
Link building is also a proven marketing tactic for increasing brand awareness.
Why Link Building Is Very Effective
Major search engines like Google, Yahoo and Bing have used links as votes. Greater the number of backlinks higher the ranking. Search engines use this link data along with algorithms to evaluate the sites, and its pages based on this information.
What is SEO Link Building
Though backlinks are very important part of SEO, the popularity of a website and a page cannot be judged by the number of sites linking to them, however, there is also metrics like trust, spam, and authority which should be taken into account for checking backlink credibility. SEO Link Building is the process of building hight quality, relevant links to your website, which adhere to Google’s Quality guidelines.
Types Of Backlinks
What is Editorial Backlink
Editorial backlinks are the links that are not acquired by paying money or through manual link building. These links are attainted because of the good content/product or the marketing strategies of a website. These are the links that the website owner does not need to ask for as they are naturally given by other bloggers or webmasters.
What Is Acquired Backlink
The backlinks acquired through advertisements, paid linking, article distribution, directory links and comment on forums, blogs and other interactive forms of social media are known as acquired backlink.
What Is Reciprocal Backlink
Reciprocal means linking between websites. For example, if you own two websites, and you interlink them by placing URL of one website to the other and vice versa. However, Google has stopped giving credit to reciprocal links as it does not indicate genuine link popularity. Sometimes it may even hurt both website rankings.
Black Hat, White Hat Link Building Techniques, Cloaking and Link Farm
What Is Black Hat Link Building
Process of acquiring as many backlinks as possible with minimal effort is known as black hat link building or black hat SEO. This can be done by using spammy and non-user friendly link building tactics.Some black hat link building includes participating in Link farm, link schemes and Doorway page.
What Is White Hat Link Building
White hat link building includes strategies that focus on producing high-quality as well as relevant links to the website. This technique is highly recommended as such kind of strategies are not only beneficial to their websites’ long-term developments but also good to the overall online environment.
What Is Cloaking
Cloaking is an un-ethical black hat SEO technique in which the content presented to the search engine spider is different from that presented to the user’s browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
What is Link Farm
A link farm is a set of web pages or websites created with the sole aim of linking to a target page, in an attempt to improve that page’s search engine ranking. It’s also not a good idea to link to a link farm or to participate in creating one unless you don’t care that your site may be banned from search engines.
Types Of Links
What Is Internal Linking
Internal linking is the method of linking different pages of a website. The number of internal links pointing to a page is a signal to search engines about the relative importance of that page, hence you must never ignore this technique.
What Is Outbound Links
An outbound-link (OBL) also known as external links or outgoing links, refers to a link from your website to another website. Outbound links can add value to your site by providing useful information to your users.
What Is Nofollow Backlink
Nofollow is a value that is assigned to a link to instruct search engines that a link should not influence the ranking of a linked website in the search engine’s index.
What Is Dofollow Backlink
By default search engine’s crawl all the links on a web page. The absence of a NoFollow tag makes the link DoFollow. Dofollow backlinks means that a link will not only influence the search engine ranking of a linked website but will also pass page rank.
Link Building Techniques
What Is Directory Link Building
There are websites called as web directories, which are sorted into different categories. Website owners can acquire backlinks from such websites by submitting their site to these directories. Some directories may ask for payment for listing in their directory, while some are free and some may even ask you to link to them.
What Is Comment Link Building
Getting backlinks from the blogs by leaving a comment on its blog post is known as comment link building. Most of the time, leaving a comment on a blog will only give you a no-follow link, which are not counted by search engines. However, it may help you to get referral traffic.
What Is Forum Link Building
Forum link building is a technique of getting backlinks from forums through a resource box which is known as a signature.
What Is Social Bookmarking
Social bookmarking is a way of saving or bookmarking web pages in a public location on the web. Since these bookmarks have anchor text and stored publicly, they crawled by search engine and have SEO value.
What Is Guest Posting
Guest posting is one of the most popular ways to get exposure for your website, which is done by writing a high-quality article and posting to a blog with a link back to your website. Guest posting is a tried and tested way to quickly build an audience for your website and also to get dofollow backlink.
What Is Content Marketing
Content marketing can be any kind of marketing technique that involves the creation and sharing of content/media and publishing in order to acquire and retain customers or to get quality backlinks.
What Is Article Marketing
Article marketing is a form of marketing in which articles are strategically placed on the article directories for promoting a product or business. Every article directory contains a bio box and byline (collectively known as the resource box) where you can place your website URL to get backlinks.
What Is Infographic Submission
Infographic submission is the most recent and most effective technique used for purpose of link building. Creating a compelling infographics helps you to attract the attention of the visitor and helps to gain links and traffic. Infographic is used by website owners and bloggers, which in return link to the website who has created it, thus giving you backlinks.