What Makes a Business Blog Stand Out?
Right now, thousands of companies are using corporate blogging as a means of reaching out to new customers. This means that the field is incredibly crowded and getting more so every day.
How do you get your blog to stand out from the crowd? It can be complicated at times, but there are several techniques that you can use to make sure that your blog gets noticed and that you beat your competitors.
1. Put a Name and a Face On Your Blog
Don’t make the mistake of anonymous blogging. Many businesses owners make this mistake because they are not willing to put their employees or themselves out in the public eye.
The result is a static blog that is boring and unpersonable. You will need to give a name, even if it is just your first name if you want your blog to be successful.
A picture is also useful, but if you don’t feel comfortable with that, you’re going to have to use your personality to create that picture in the minds of your readers.
2. Blog About The Right Topics
The blogs that get read find a way to mix current events in with their regular company news. The more topics you cover, the better your chances are of being discovered.
Read through your competitor’s blogs and see what they are doing. Find out how you can do it better. It’s ok to have a few posts on your blog that may not be directly related to what you do.
This helps build up your readership. However, it is important to find some way to relate every post you make to your company or your industry. Otherwise, your readers could get confused.
3. Allow Your Readers to Comment
It can be pretty scary to open up your blog to comments from your readers. However, this is a risk that pays off by allowing your readers to feel as though they are a part of what you are doing.
If you do allow comments, it is alright to moderate them to avoid having a disaster occur, but you should allow some freedom of discussion.
Many businesses make the mistake of talking at their readers instead of talking to them. By using comments, you can avoid this common mistake and ensure that your readers will feel that they matter to you.
4. Have Fun
The most common problem that all corporate bloggers face is that their industry may be a bit boring. There is a way to have fun with your posts, stay relevant to your topic and stay professional.
If your blog makes you snore, what is it doing to your readers. Change it up every now and again and keep it lighthearted.
In order to avoid many of these pitfalls, it is a good idea to work with someone that is familiar with blog management. You’ll be able to get the benefit of their expertise and they can help you leverage your blog for success.