Custom label printing can be an exciting and unique way for businesses to enhance their printed products. While custom label printing can be a great tool for many companies, it’s important to make sure that it is implemented in a way that can improve consumer brand perception.

The following guide provides simple tips and tricks on how to make labels that grab attention.

Labels

Labels are an easy and effective way to mail products via shipping carriers. In addition, labels can be an excellent way to mark products for sale, share information about features, and demonstrate value and more.

It’s important for a label to reflect its intended use. For example, a shipping label does not need to have any flourishes or artful features.

While a shipping label may have the logo for a company, there’s no need for it to demonstrate value to a consumer. Since a consumer has already purchased a product, the shipping label has a basic utilitarian function.

POS (point of sale) labels can be an excellent way to gain the attention of consumers while a product is sitting on a store shelf. For example, many manufacturers create bright, colorful labels for retail stores that extol the virtues of a product.

This can include quantity, value, origin and more. Since many people prefer organic food products, a label that shows the origin of food can be a great way to boost sales.

When creating a label, it’s important to make sure that it stands out in a way that doesn’t alienate potential consumers. In the past, many companies have used labels that have neon colors, sharp borders and bold text.

While these may have worked well for promoting a product in the past, they often make a product look unprofessional. In addition, these types of labels may be considered manipulative by consumers.

When creating a label for a product, it’s important to make sure that it can subtly drive a consumer to action. A label should blend in with the rest of a package.

In addition, it’s important for a label to be printed with the same type of ink and paper as the original package. If a label is made on a cheap paper with an ink that bleeds, it may make the product look unprofessional.

Labels can also be a great way to advertise specials and other coupons. Many manufacturers are incorporating coupons onto the boxes of products. Each of these custom labels has information on the coupon and a UPC code.

When the cashier is checking out the product, he or she scans the product UPC and the coupon UPC at the same time. This allows the customer to receive an instant discount without the need for cutting coupons.

Several consumer research studies have shown that customers respond to different types of incentives. For example, many customers prefer extras instead of discounts. While a 30 percent discount off a product may seem like a good idea, many consumers would prefer 30 percent extra in a product.

In addition, labels should make a customer want to find out more about a product or service. This can include subtle information about health benefits found on the rear of the package. Once a consumer picks up a product, he or she is more likely to purchase it.