Running a corporate blog can be quite time consuming, especially if you are new to blogging. Here’s a brief idea of what you can expect in terms of actual work and the time it will take to build a successful blog.

The initial stages will be much more time consuming than the maintenance stages, but this should give you a good idea of what you can expect.

Corporate Blog

Setting Up a Blog Site

This can take a few days or longer, depending on the type of software you will be using and your design customization needs.

Most people prefer to hire a designer to handle this, especially if they don’t have their own IT department. There will need to be a few days set aside for bug testing as well, to make sure that everything goes smoothly. Certain features for RSS and social bookmarking will need to be added, but these should not take too long to implement.

Writing Posts

Depending on how fast you type and how well you’ve thought out your posts, writing each one may take a few minutes or a few hours. It’s a good idea to get a topic list together ahead of time to make it a lot easier when you have to write. This is very useful if you find that you have occasional writer’s block. You’ll just be able to refer to your topic list for some inspiration.

You will also need to decide how many posts you want to make per day as well as per week. Posting at least once daily can greatly increase your chances of a top search engine ranking and the more you post, the better off you will be. However, you will need to take into account the time for each post when scheduling this.

Managing Comments

If you are allowing comments, but you need to moderate them, you will need to set aside some additional time for their approval. Again, this can take a few minutes or a few hours, depending on how popular your blog is. If you’re dealing with a lot of spam comments that need to be deleted, this can further stretch out how much time you’re spending.

Promotion

Lastly, you will need to take some time to promote your blog, either on your site or by submitting stories to social bookmarking sites. This shouldn’t take very long, but it will add a few minutes on each day.

As you can see, a blog can be labor intensive and it can be a full time job. If you don’t have the kind of resources to devote this much time to a blog, it is a good idea to hire a blog management service.

They can assist you in allowing you to spend time working on your own business while they manage your blog for you. This is almost essential as your blog becomes more popular and requires more of your time.