Google is the only search engine that keeps on changing its search algorithm from time to time. Algorithm is changed by different updates such as Penguin, Panda, etc. These updates are beneficial not only for the users but also for the webmasters.

The reason being is update’s award higher rankings to websites that offer high-quality articles or in-depth analysis and vice-versa. If you are a newbie you can find details mentioned below about different Google updates and its intention.

Google SEO Updates

Google Penguin

On April 24, 2012, Google announced a major change in its algorithm known as Google Penguin.

It is something that’s been in development for a while, and Google claimed it was a much-needed update aimed at improving their search engine services, which claimed to company’s biggest and most profitable product. Google Penguin is designed to improve web browsing experience.

According to Google, the update affected an estimated of 3.1% of English search queries and 3% of queries in other languages, including Arabic, Chinese and German, among others.

The Penguin penalty was applied on those websites that do not follow Google’s Webmaster Guidelines, and their rankings were dropped as soon as the update took effect.

Google Panda

At the beginning of February, 2011, Google announced an algorithm updated called “Panda Update,” which was designed to check that only high-quality websites were ranked higher in its search results and spam website were downgraded.

The only intention of this update was to strengthen the quality of search results and to combat low quality content. After this update, many top-ranked websites were removed from their rankings too.

After this update, people were forced to change their SEO strategy in order to retain the rankings of their website in the search engines.

Google Hummingbird

Most people have never heard of Google’s new search algorithm – Hummingbird.

The Google Hummingbird algorithm is a significant change to Google over the past 12 years, but will not make much of a change to ranking. Rather than seeking out keywords in a search term, Hummingbird looks at the concept of the search, so that it can deliver better results to the searcher.

Only creating unique content is not enough to make Google fall in love with your website. Hence, Try to keep updating the content and build quality backlinks at a regular interval of time, so that your website is not affected with any updates.