On the 24th April, Google rolled out one of its most deadly algorithmic changes since the Panda updates which was launched in February 2011. The reason it has been talked about so much is because it impacted so many websites and blogs, which caused its ranking to lose and most of the web traffic.

Google has made it its mission to kill bad SEO practices, and the Penguin update have done nothing more than to prove that Google is committed not to allow its search results to be spammed or manipulated with gross and poor-quality content.
Google Penguin Update

Without a doubt, 24th of April 2012 was a day to remember for any webmasters, and why not, for anyone who owns at least one website or blog; That was the day when the Penguin algorithm update was put into action, affecting and penalizing a lot of websites, including the ones of large brands.

What Is The Google Penguin Update?

This update was meant to target webmasters who were over optimizing their websites, building spammy back links and generally abusing the Google guidelines in order to rank better within the organic search results.

What To Do When Your Website Has Been Penalized?

1. Firstly, admit that you have crossed the line and go about putting things right if you did it intentionally.

2. Remove all link exchange partners. You can also email your link exchange partners saying that you no longer participate in link exchange and will therefore, no more linking to them.

3. Take a look at all the internal links, which are targeting same page and anchor text.

4. Check alt tags and link title tags to see if they are appropriate with the page content.

5. In case when you link to other pages, make sure they are related to your nice or industry.

6. Check for grammar and spelling error on every page of your website.

7. Check keyword density for each page.

8. Clean duplicate content if any. Google is okay with 80% original material. It’s OK to provide some duplicated content, just don’t over do it.

9. Now its time for some deep analysis of your backlinks to check where they come from. Having 80% of your links from low quality web directories is not a good idea. If you find out that your link profile has a lot of low-quality links targeting non branded keywords, then you may have to make an attempt to remove them.

Looking for overnight success is never possible. Becoming successful on the web takes time, effort and creativity.