Advertising can be very costly and many small independent businesses just can’t afford much advertising. Even those who can afford it may not always be successful because of the lack of knowledge and experience. Whether your business is doing well or not you have to advertise.
Before you come up with an advertising plan, it is important to understand that some kinds of advertising work better than others. You need to try and test the techniques and stick to one, which is more beneficial.
Have an Effective Website: It is said that 70% of people will research online before walking into a store to purchase. Since that percentage is growing everyday, it becomes crucial to have your own business website. Having a custom-made website with your domain and email will not cost much, and it is also a cheap way to showcase your products and service.
Radio Ads: Radio publication can deliver your message to the right demographic groups. Spend money only with those that match the demographic groups you’ve identified as your customers and never buy advertising according to your own personal taste.
TV Ads: Now this is a costly one, but your product will get notice by million of people within no time. It requires huge budget and an ad agency to make and promote your advertisement.
SMS Ads: This is a cheap form of advertising to convey your message to a large group of people, but it is not always effective since you won’t be able to track the user response and its impact.
Create Partnerships: Find other companies has the same target audience and are complementary to what you offer. You can come up with a combined product which can steer clients to each other. Together you can create an advertising campaign that you could not afford on your own.
Free Advertising: Yes this is true, although advertising is a very expensive approach. There are still ways to advertise your business and products for free There are thousands of websites where you can promote your business for free The best place to start is to use social media websites. There are also free business advertising on websites that permit you to use .html, ads that when done properly will enable you to obtain rankings locally and regionally without much effort.
Google Ads: This is one of the best and most effective forms of advertising. It is not only cheap compare to other forms of advertising, but you can also get targeted user, which is more likely to convert to your customer. However, you will still require expert advice to start your Google ad campaign.
Billboards and Print Ads: Billboards, business cards and ads in your local new paper are also considered to be the best way of advertising specially if you want to target your regional people.
Place paid ads when and if you can afford it. Talk about your business, promote it. Make other people want to talk about your business since Word-of-mouth is still one of the best methods of advertising your business.
However, the most powerful form of advertising is to be honest in doing business and makes a customer feel important and reliable on you.