Today search engine optimization greatly depends on quality of inbound links to increase your SERP rank and ultimately increase affiliate or adsense revenue.

Using a backlink checker tool can greatly help you to know every bit about your inbound links. It shows details regarding anchor text, pagerank, quality of backlinks by finding total outbound links any if a link is dofollow or nofollow.

We have divided the tools into two groups; Webmasters Tools and Backlink Checker Tools.

Why Use Webmasters Tools?

Anyone with a website! From generalist to specialist, from newbie to advanced, Webmaster Tools can help you to learn all you can about how your site is performing in search results so that you can make important business decisions about your site.

You can use the information provided by Webmaster Tools to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other marketing services.

Webmaster Tools can help you monitor and resolve common issues with markup, such as errors in structured data and let you easily monitor or resolve server errors, site load issues, and security issues like hacking and malware.

Why Use Backlink Checker Tools?

We know that a website’s ability to rank in Google is largely dependent on the backlinks and backlink analysis is a fundamental element to any link building campaign. Any backlink checker tool is a fantastic way to check the information about quality and quantity of backlinks pointing to your  competitor website.

Having the link data at your hand will help you to build your link building strategies and marketing effort.

We have compiled different free tools below to help you check who are linking to your site and assess the quality of backlinks.

Webmaster Tools

Google Webmaster Tools: Google webmaster Tools is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Webmaster Tools for your site to be index in Google’s search results, however, doing so can help you understand how Google views your site and optimize its performance in SERP.

Google webmaster Tools

Bing Webmaster Tools: Bing Webmaster Tools is a free service as part of Microsoft’s Bing search engine, which allows webmasters to add their websites to the Bing index crawler. It offers the different set of tools to a site’s webmaster, allowing them to see how Bing sees their website.

Bing Webmaster Tools

Yandex Webmaster: Yandex Webmaster is a service that provides you with information about the indexing of your websites. Webmaster lets you inform Yandex of new and deleted webpages, customize the indexing of your site and improve the ranking and appearance of your website in Yandex search results.

Yandex Webmaster

Backlink Checker SEO Tools

BackLinkWatch: BacklinkWatch is one of the popular tools to check backlinks. Type URL of any website to get complete detailed information about quality and quantity of backlinks pointing to your website. It will show you “anchor” text, pagerank, total outbound links on that page, and nofollow attribute for each of your inbound link available.


BacklinkTest: Get a detailed analysis about the websites, which are linking to your own site. Just type in the URL you want to analyze, enter the CAPTCHA code and click “Go.” The backlink checker starts the analysis, which will take 1-5 minutes.


Site Explorer: Site Explorer is the alternative backlink checker tool for Yahoo, bing, Google and other website explorers.

Site Explorer

Sheer Explorer: Sheer Explorer is free SEO tool by Just enter the URL that you would like to research and hit the “explore” button. You are limited to just three searches per day by default, but if you sign up for a free account, that restriction is lifted.

Sheer Explorer

Rank Signals: Rank Signals is a free SEO Tool that helps you to discover high quality backlinks sources.

Rank Signals

OpenLinkProfiler: Openlinkprofiler is sophisticated link filtering, Link Disinfection tool. Links are updated daily and Get an in-depth analysis of the freshest live backlinks. OpenLinkProfiler offers more than all other backlink databases for free.


MoonSearch: MoonSearch tool help you with exploring website’s backlinks, rankings and general popularity on the Web.


Monitor Backlinks – Free Backlink Checker SEO Tool: Discover backlinks to your website or to any competitor website. Backlinks are sorted by rank, nofollow detection and other features.

Free Backlink Checker SEO Tool

LinkPad: LinkPad is a link analysis website in Russian language, but provide very valuable data, so worth trying. Just enter the domain name in the provided box and hit enter.


Linkody – Backlink Checker: The backlink checker is a free SEO Tool that is part of our backlink management and monitoring service. It shows the top backlinks of a domain sorted by rank. You can use this SEO tool to check 2 domains per week.

Linkody – Backlink Checker