One of the most important things in SEO is a persona. A persona helps a website establish its voice. In fact, a business does not need to have one voice, even though most of them do. A website can have several voices with which to pick up clients and customers.
To be honest, this is the best thing a website can do for itself. It takes a lot of people to make a conversation. If no one is talking, then the website might have to facilitate the talking itself.
We yet to understand the process of fleshing out personas regarding what gets included, what gets left out, etc. But what we do understand is that a persona must be developed to meet any particular need that certain users might have before coming to your website. To do this you need to do your research and understand your target audience.
A Learner: This person is an information seeker; they want to know everything about SEO. They are not necessarily looking forward to buying a product or service, but are more interested to find the information, so they can help their website. However, they may be willing to pay for the information they want.
A Marketer: A content marketer has traditional marketing knowledge. They are market experts and understand every single type of content asset inside and out — be it white papers, e-books, Web copy and more.
They know how to create assets for a particular audience and are usually great writers. They also are also known to leverage existing assets to support specific marketing and business goals.
An SEO Analyser: These are the people who have technical SEO or analytical knowledge in search marketing. They are good in interpret things regarding the data they have obtained and always trying to establish best practices in addition to creating new ways of approaching SEO.