When you first start your corporate blog, it can be easy to get caught up in the excitement. After a few on target posts, you may find yourself wandering and it can be difficult to find that balance of posting interesting content and keeping with your original plan. Here are some tips to help you stay focused on your corporate blogging adventure.

Stay Focused

1. Set out a roadmap, complete with sidestreets

You can stay 100% on topic all of the time or your blog would be pretty boring. When you’re figuring out the basics of what you will be talking about on your blog, find relevant secondary topics that still tie into what you do but are a little bit more fun. You can then allow yourself to go down these sidestreets, and you won’t have to worry that you’ll be going off track. In essence, you’re staying on topic, even if it doesn’t feel like it, since you’ve already worked out what will be acceptable to discuss on your blog.

2. Allow yourself one fun post a week

You can’t be serious all the time and your readers won’t appreciate overly somber posts. Try to allow yourself one to kick back and have fun. This is a good time to post a top ten list or something that is engaging, fun and shows your company in a good light. By giving yourself one free day a week where you can express yourself in a different way, you’re cutting back on the risk that you’ll want to do this all the time.

In addition, your readers will learn to really appreciate this fun day and you may even find that your traffic spike on these days. As you post fun topics like this, you’ll also have a better chance of getting your site on Digg, or other social bookmarking sites. The readers that frequent these sites are notorious for their love of top ten lists and you can explode your traffic if you happen to get one of your posts included. By getting a little funny, you can really increase your chances of having this happen.

3. Utilize polls and other features to keep your reader’s engaged

If you’re posting the same thing day after day, it is all too easy to lose your focus. Try adding fun elements, such as a polls, that encourage reader participation. You can actually learn a lot about your customers and your readers by trying this. Try to do this at least once a week as well.

These are just a few ideas of how to stay focused on your corporate blog. A blog management company will be able to help you with your needs and can make it easier to produce a blog that is not only fun and engaging but gets your message across the way you need it to be portrayed. They are very useful, especially if you are completely new to blogging in general.

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