To optimize your website for search engine you need to work in two areas, the first being On-page optimization and the second, off-page optimization. On-page optimization is the one which you can do to your website and that affect your ranking on the search engines to some extent.

This includes using title tags, such as H1 H2 Tags, etc. Both on-page and off-page affects your website ranking; however, ratios can be different.

SEO Strategy In Link Building Practice

Like on-page optimization accounts for 20% of search engine rankings while off-page will be responsible for 80%. Though we don’t know the exact ratio, but we still emphasize off-page optimization as it will determine your website ranking to a great extent. The principal step of off-page optimization is link building.

Link building is considered to be the most powerful search engine optimization technique in which you obtain link back to your own website from different websites. However, you need to take special care during link building practice.

However, links have varying degrees of quality; some backlinks can harm your website or some can help your rankings tremendously. Obviously, the best-quality links are the hardest to obtain and low quality links are easy to obtain. If you could manage to get few qualities links it will most likely help get your website on to the first page within a couple of months.

Robots.txt

Some site use robots.txt file to stop spiders to crawl through certain pages. And it prevents any links on that page from being indexed or crawl. If you see a page that says ‘Disallow’ and has the URL of their link page, that means they’re not letting spider’s index that pages, Avoid exchange links with those sites.

You should check every website if they are using robots.txt file or not. Just type www.domain.com/robots.txt in the browser and check if it has the term Disallow related with a link.

Cloaking

Cloaking is a technique in which the content presented to the search engine spider is different than that presented to the user’s browser. It’s a black hat search engine optimization (SEO) technique. And is banned by all search engines. You must avoid linking with such site.

Home Page Linking

Always get backing from the home page of any site and not the sub pages. Though you can ask them to link to your sub page. The reason behind it is that sub pages always have low page rank than the home page.

Furthermore, check, to how many sites the website has linked to. If there are more than twenty links don’t consider to link them.

Quick Tip: For more information on robots.txt file visit www.robotstxt.org