It’s simply surprising to see there are so many websites up and running with a complete disregard for search engine optimization. Over the past few years, search has turned out to be an essential aspect of the online marketing mix. Both organic search engine optimization (SEO) and Pay-Per-Click (PPC) techniques can be employed to produce different results.

If your SEO optimization efforts aren’t focused and all across-the-board, you can end up causing more harm to your SEO effort. The next logical focus in content optimization is to avoid duplicate content issues.

SEO Implications

The rewards to having an error-free website that not only ranks high, but converts well are obvious. The higher you rank in the search results, the more visitors you would get, and the more people  will become your client.

Content Optimization

Content is what something can decide the future of your business. Importance of producing high-quality content for websites is very much appreciated and is considered as the valuable step in building brand and trust. Search engines always prefer good content to substandard versions; reputation management and marketing likewise, prefer the same thing.

Always remember that websites should be designed primarily for humans, and not for robots. Robot approach is also important, but it is always a secondary factor. Your marketing copy should be engaging, interesting content for your website. All things should be in balance and up to the mark.

Creating good content that is properly optimized will take time and effort; however, in order to win the search engine trust, it is time and effort that is essential.

In order to rank high in Google Search, know the working of search engines. Pick your keywords wisely, and use them in the correct ratio to avoid being blacklisted for publishing spam content. Use single words to create your word density around the top four single keywords, while using 2-3 word phrases sparingly.

Using good content optimization with a variety of contexts is the finest way to make sure that your product and website get maximum exposure.

Duplicate Content

Duplicate content is the content that appears on the web at more than one place. When identical content occurs at more than one place, it is difficult for the search engine to identify the more relevant version for a search query.

So when multiple pages in a website display the same content, Google does not rank any of it, leading to your website being penalized. Though there is nothing like duplicate content penalty, but it is recommended that there is none.

You can check your XML sitemap to ensure that canonical versions of the URLs are displayed to the search engines.

And also set your preferred domain in Google Webmaster Tools. This can be done “Site Settings,” you can choose to display URLs as either the www or non-www version.

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