If you are completely new to corporate blogging, it can be pretty confusing to get started with everything. Once you’ve got your blog set up and you’re posting regularly, it’s time to really start promoting it.

Here are some easy ways that you can promote your blog and get great results.

How to Start Promoting Your Blog

1. Learn How to Ping

Pinging is a process where you notify popular blog aggregation services that you’ve updated your blog. Most blog systems today have this feature built in, but you will need to turn it on. Basically, when you post, it will send out a little notification that your content has been updated.

This will only work if you’ve got an RSS feed however. Once these services have been notified that you’ve added new content, it will automatically refresh to include your latest post. If you’re utilizing blog directories, this will also post a small snippet of your blog on their main page, where it can be easily discovered.

2. Learn to Tweet It

Twitter is one of the easiest ways to promote your new blog, but you will need to spend a little time doing research on the site. No matter what kind of content you publish, there is a way to fine tune it for the Twitter audience. Spend a week going through the content in your main area of focus to see which ones are the most popular.

Once you’ve got it down, submit your post and wait for other Twitter users to start clicking that retweet button. The more people you can get interested in your posts, the higher your chances are of making it to Twitter homepage, where you can get a lot of traffic.

3. Utilize Search Engines

Search engines are a great way to get new traffic to your blog and since you’ll be publishing content regularly, you’ll have a better chance of getting your site listed higher in the results. It’s a good idea to focus on popular keywords that will increase your chances of getting noticed.

Try to mention these words a few times in your posts, but don’t overdo. Make sure your content is optimized and interesting and you’ll see automatic results from the search engines.

4. Start Networking With Other Bloggers

If you’ve got a few blogs that you read on a regular basis, start leaving comments with a link back to your site. This is a very easy way to get a lot of publicity for your own blog. Just make sure the comments are interesting and not thinly veiled spam for the best results. If you can start networking with other bloggers, you’ll be able to build up a great audience.

These are just a few ways that you can start promoting your blog without a lot of effort. Remember, the results won’t happen overnight, but with time, you’ll be able to build up a regular audience that will keep returning to your site or subscribing to your feed every day.