Google is a search engine that always tweaks its search algorithm from time to time in order to maintain its quality standard. Algorithm is changed by different updates such as Penguin, Panda, hummingbird.

These updates are beneficial not only for the searchers but also for the website owners. The reason being is update’s award higher rankings to websites that offer high-quality content or in-depth analysis and vice-versa.

Google Search Quality Guidelines

There are perhaps 500 small algorithm changes taking place each year, with a few big ones spread over that amount.

Whether you like it or not, Google will have a say on the direction and the future profitability of your website. As of last count, Google is still the world’ s leading search engine thus their Search Engine Results Pagers or the SERPs and their results still matters.

So How to Maintain Your Website Quality

Check Website Loading Time: This is one of the most crucial aspects of the ranking system done by Google and almost every other search engine. If the load time a website is more than a few seconds, it degrades the quality of the site in the eyes of search engine bots.

Avoid Keyword Stuffing: The amount of keyword’s usage on a page has to be done very carefully and accurately. Webmasters are often fond of keywords and love to insert as many words as they could to the content/article.

This is a very bad practice and should be checked. It is recommended to write multiple articles targeting multiple keywords, but a single article with multiple keywords does not work quite well.

Choose Your CMS Carefully: when you chose a CMS for your website make sure Google bot have no problem while crawling. A CMS based site such as wordpress, Joomla or any other has well defined structure and follows the guidelines on segregating the categories and other important factors.

Avoid Automatic Search Instructions: Do not write a code which has the capability to change the URL in the run time. The basic concept is to neutralize the SPAM links and abusive redirections. Furthermore, avoid sending automated requests to Google/Bing to show data in your website.

Do Not Link To Illegal Content: Avoid linking them from you page directly to provide illegal data or adult ads, which breaks the standard principles of online advertising.

Moderate Comments and Forums Topic: Its easy to moderate comments posted on a blog and also there are many plugins to get rid of the, but what if you run a forum’s site? In such case, you should recruit few Mods, who have a good understanding of the said topics, and they can keep a check on SPAM postings as well.

These aren’t the few most important factors and represent the standards by which Google judge’s websites, and it’s the best practice to meet them. Always ensure you fill your site with varied and informative content, which complements the general theme of the website.

Image Credit: Stuck in Customs