Let’s say you’re a blogger, and you have just written a brilliant article. The general rule of thumb in blogging is that at least one image should be used to complement every blog post. As the saying goes, a picture is worth a thousand words and everyone loves them. There are many benefits to doing this, the most important one is to capture the attention of your readers by giving your words a boost with a little visual appeal.

However, this doesn’t mean you can use any image you come across; you want to make sure that you don’t use images without the permission from their owners, and its copyright-free. You could land in legal trouble if an image copyright owner files a DMCA complaint against you, or sends a DMCA notice to your hosting.

If you really want to fine-tune your image searching, the best way to do it is to use the Google Images Advanced Search. This tool can help you find images that you can use for free, while respecting the wishes of artists and creators. The tool allows you to restrict your Image Search results to images that have been tagged with licenses like Creative Commons, making it easier to discover images from across the web that you can share, use and even modify. When you perform a search, it will also include works that have been tagged with other licenses, like GNU Free Documentation license, or are in the public domain.

This feature is very helpful for artists who want their images to be discovered and reused across the web — on their own terms. Creative Commons licenses mean artists have specified the ways others may use their work. Artists can license their images for general reuse, or for noncommercial reuse only. They can even decide whether or not to grant users the right to modify or remix their images. Once they have chosen to make their work available online under these terms, Google Images helps people discover these images so that they can use it.

To use this feature, go to Google advanced image search page. Under the “Usage rights” section, you can select the type of license you would  like to search for, such as those marked for reuse or even for commercial reuse with modification. Your results will be restricted to images marked with Creative Commons or other licenses. Once you confirm the license of the image and make sure that your use will comply with the terms of the license such as proper attribution to the image’s owner or how you can reuse the image.

Types of usage rights

Free to use or share: Allows you to copy or redistribute its content if the content remains unchanged.

Free to use, share, or modify: Allows you to copy, modify, or redistribute in ways specified in the license.

Commercially: If you want content for commercial use, be sure to select an option that includes the word “commercially.”

Google’s Advanced Image Search, it’s easy to use and returns accurate, relevant results. Filters – especially the ability to narrow down images by size, color, and file type – are very useful.