Google has proven itself as the one to watch in its relentless development from a search engine to various web technologies. In its development, constant changes and alterations have been made alongside continuous algorithm updates that have kept the world marketers on their toes.

Google has made such change not only to improve the quality of the results that users received after entering a search. But, They have done it so that the quality of content is improved by webmasters and the level of spam and trash online reduce over time.
Google Knowledge Graph

With Google new technology users can directly search for things, places or people on Google’s results page. Just enter your query and Google will draw upon its enormous wealth of collected data to give you the best possible answers.

You can search for celebrities, landmarks, cities, sports teams, historical figures, somewhere in the background. This is a great help for the university students as they will be able to make their next project much easier.

Google graph is one of the unique developments of Google which has been programmed to improve the user experience and make searching more accurate and targeted. It is also a device which can help businesses to be seen by the right people or audience.

Google knowledge graph learns from the user searches. It creates a bank of virtual knowledge that enables Google to give its user enhanced answers to otherwise vague questions. It is a clever mechanism which makes intelligent presumptions about what you are searching for.

The knowledge graph has already been introduced to English-speaking users. User is presented the sidebar, In a style likened to some Wikipedia applications. The knowledge graph aims to enhance a typical search by offering a side bar of extra information and images.

The Google knowledge graph has so far been  well received, and it’s a positive thing to see Google turn their focus back to providing quality search results after a few years of experimenting.

It will be interesting to see how Google’s Knowledge Graph will have a positive effect on search engine traffic. Previously, when a user would conduct a search using a particular keyword, they were often bombarded with many unusual results. This would force them to go through all the distinct results in order to locate the information they were searching for.

After the introduction of the Knowledge Graph, users are now provided with the helpful box which allows them to quickly narrow down their search to the content they were originally searching for. This will likely make it easier for the webmasters to be found when Internet users are conducting a search for a specific item or service.