If you own a website, then you will always want people to visit in and to discover more about your product or service. Web traffic is very essential for any website to strive.

We all would like to receive more and more traffic; however, there are also some simple ways to promote a website instead of waiting for a visitor to come.

Cheap Website Promotion

So what are these ways how much it is going to cost you? The good news is that you do not have to invest heavily in these techniques to get started, and some can be absolutely free.

Some Cheap and Simple Website Promotion Techniques

1. Pay Per Click Advertising (PPC)

Pay per click advertising is one of the best and become more in demand since the Google has introduced its adwords program.

This is a method in which you can place your website on the search engine result pages by paying an advertising fee to the Google. You can set an amount that you are agreed to pay per click and when a user clicks on your advertisement, he/she land on your website.

It is important to remember that you should bid high amount for a keyword that is not likely to convert to sale. Though it is the best way to get quick traffic to your website, however, you may lose a lot of money if you do it wrong, without making any conversion or sale.

2. Article Marketing

Writing articles and submitting to the article directory is an excellent way of promoting your website for free Article websites such as http://www.ezinearticles.com and http://www.goarticles.com let you to submit your articles for free of cost, though the quality of article should be up to the mark.

Since other webmasters and bloggers can use these articles on their own website, you get an additional backward links as you are also allowed to add your website address at the bottom of the article which is known as the article resource.

People who are interested in reading these articles on the article websites are potential visitors who sometime will be interested to know your product or service by visiting your website too.

3. Getting Back Links

If you wish to increase your search engine ranking, it is a good idea to try to increase the number of backward links for your website. This is not as simple as it appears.

It is worth hiring link building service that has lots of experience in these techniques. You can also do on your own, but you will have to learn everything from scratch, which can be time consuming.

Furthermore, with changing search engine algorithm one wrong step can impact your whole website, and loose a lot of traffic that you already receive from Google.