Business Blogs Don’t Have to Fail
One of the main problems facing business bloggers is that is all too easy to crash and burn. One controversial post is all that it takes to ruin your company’s image. There are many reasons that business blogs fail, but there are also solutions out there to ensure that this doesn’t happen.
Let’s take a look at some of the most common reasons that business blogs don’t make it and what can be done to make sure that your company succeeds.
1. Failure to keep a blog updated on a regular basis.
Many companies start a blog with the best of intentions but just don’t have the resources to keep it going. A failure to follow through with a blog can doom it from the beginning.
You’ve got to be able to devote enough resources and time to keep your blog running and keep it updated as frequently as possible. You’ll lose readers if you don’t keep giving them something new to read.
2. Picking the wrong person for the job.
Picking a blogger is not an easy task. Executives rarely have time to blog and if they outsource the job to the wrong person in the company it can be disastrous. It is vital to pick someone that is well spoken, cool under pressure and very responsible. Otherwise, the result can be a nightmare, especially if the blog has a comments section that gets out of control.
3. Projecting the wrong image.
One of the most notorious business blogging failures was Walmart’s attempt to produce a blog that seemed to be non commercial on the surface, but was really a thinly veiled attempt to promote their store. The result was scorn in the blogging community and the blog quickly died.
You want to make sure that your blog walks that fine line between commercialization and content readers can use. With the wrong approach, you can harm your company’s image.
Another aspect of this issue is that when you have an open forum, you need to know what to do with it. Blog posts that are unprofessional give reader’s the impression that your company is not professional either. On the other hand, stiff posts fail to produce the human touch.
Each one of these issues can be easily solved by hiring a company to manage your blog for you. This is very important for companies that do not have a lot of resources to devote to a regular blog, but they want to reap the benefits that a blog can bring.
By hiring a professional, you can ensure that your posts will be well thought out and properly managed. In addition, you won’t have to worry about taking your employees off of their other projects to manage the blog.
Blog management services are worth their weight in gold. You’ll not only save money over the long term since you won’t be diverting resources, but you will be able to project the right image for your company that will get results.