One of the most important things you will need to do as you prepare to launch and start marketing your new business is to create a great brand logo.

This logo needs to encompass what your brand is about, catch people’s attention, and help you put your best foot forward to successfully get your business off the ground.

Brand Logo

These tips can help you through each stage of the process, from brainstorming ideas to using your new logo in marketing campaigns.

Create a recognizable image

Think of a few easily recognizable symbols, shapes, or images that you would like to associate with your brand name.

For example, Nike has its swoosh, YouTube has the TV-shaped box around the word “tube” and Gmail uses the envelope within the letter M. Don’t copy another brand, but consider whether you have any images that are closely tied with your brand and that you’d like to include in your logo to communicate what you are about.

Use creative lettering

Type your brand name into a word processing program and try it out in lots of different fonts. You want a font that’s easy to read at a glance and that communicates the feel of your brand. If you find one you like that isn’t quite right, look online for a font to purchase that’s similar.

You can also consider hiring a designer to create a custom font for your logo so you get the exact look you’re going for. In fact, creating a custom font may be necessary if you’re including a special symbol within your brand name and need the whole thing to flow together.

Layout design & color

Put together your font and your symbol, shape, or image to create a logo. In this stage, your goal is to leave the visual impact crisp and uncluttered, but to also communicate what your brand is about. Once you have the logo put together, try it out in different color schemes.

You want the logo to make sense in black and white, but you should also add at least one other color for when you’re printing it in color. Try to not use more than two colors unless they are absolutely essential for the concept of your brand and logo.

Get your logo out!

Include your logo on all of your brand’s marketing and communications to ensure that customers see it regularly and associate it with your brand. In addition to putting it on usual places like your letterhead, business cards, and in the top corner of your website, print it on custom signs to put in your storefront if you have one.

Customers should be able to easily recognize and identify your logo, and the more they see it, the more easily they will remember it when they need to buy the type of product or service you sell.

Although it may seem like tedious work, your brand logo is an important part of your small business foundation, and it deserves your time and attention. Getting your logo right the first time around is critical because then you won’t have to worry about rebranding and reprinting later.

Although some companies shift their logos occasionally, when you’re just starting out as a small business, it’s important to have a consistent brand image to keep the customer base you’ve built.