Writing for an audience can be an uphill task if you don’t know where to start. The internet is a place where economy is king, so this is the first thing you need to pay attention to. People don’t have the time to read through long-winded stories about this, that and the other.

You only have a few seconds to capture the attention of your readership before they decide to move on to the next blog. In this article, we’ll take a look at a few wring types and tips that you can use to attract and retain your readership for an extended amount of time.
Boost Blog's Traffic

1. KISS – Keep It Simple, Stupid

The first, and golden, rule when you’re writing for an audience is to write clearly and simply. Most blogs attract a wide variety of personalities. From the teenager, to the middle-aged woman, a fashion blog can attract a wide demographic.

It is up to you to use language that is understandable to all, and use a neutral tone that does not talk up or down to people. This variety will keep you on your toes, and make it easy for you to gain universal acceptance and a following.

2. Make Them Laugh – It’s Good For The Both of You

Humor has a way of holding the attention of individuals and making you more memorable. Everyone loves a good laugh, and they will always come back to your blog in the hopes of reading something funny.

The rule of thumb here is to keep the humor clean and simple, and not use cultural or racial elements that might inflame a cross-section of your readers. You can use a series of cartoon strips or images to illustrate your joke, or a dialogue between two characters to bring out the essence of the joke.

Just remember not to go too far out that you forget that you’re writing a blog that is not entirely about humor.

3. Break Information Into Digestible Pieces

Long-winded paragraphs are best left in books like Moby Dick or the Bible. People go online to search for information, not to read paragraphs and paragraphs of information.

Keep your posts short and to the point, and break down content into four paragraphs that deal with each aspect of your topic in a concise manner. You could add subtitles to each paragraph to let your reader in on what you’ll be discussing, helping them find the information that they need faster, and helping them save time.

4. Ask Questions

This is key to finding out what your audience wants. Remember that when you’re writing for an audience, it is this audience that comes first. You are providing them with services, much like the way a waiter provides a service that dinner patrons need.

It’s never about you, and always about them. At the end of the every post, ask a question to stimulate reader participation. You can use the answers that they give you to formulate future posts, giving them a product that they can use in their day-to-day existence.

So there you have it – four key things to pay attention to when you’re writing a blog for an audience. Always try to connect to the reader, and you’ll be able to generate a loyal following who will stick with you through the years.

Guest Post: James N. is an avid blogger living in Toronto and contributor to Degree Jungle’s ranking system. He is married to Jeannie, and together, they have two daughters: Chloe and Jasmine.

Image Credit: Andresfranco.net