7 Ideas on Making Corporate Blogging More Efficient
Sometimes increasing the efficiency of a corporate blog is as simple as implementing some small but powerful steps.
Here are a few incredibly intelligent ideas for corporate blogging that will allow you to be more efficient and more effective as a result.
1 – When there is a lot of discussion in the comments section of a blog post, or if someone adds information to the comments that is critical and bears repeating, it would be ideal to create a short blog post that quotes the most relevant information, pointing people to the comments made prior so that they can read everything that was said.
This isn’t cheating, but rather gives subscribers who use RSS to read your blog a chance to check out some conversation that they may not necessarily be aware of.
2 – When someone writes about something that was posted in your blog, and something of significance is added to the understanding of the issue in their blog, then consider creating a short post that briefly quotes their part of the conversation, posting a link to point people to the other blogger’s post.
This will help people who do not see the trackback and pingback links in your post to reach out to other posts in the “blogosphere”.
3 – Create a short post in your blog that links to the top posts for your blog, or perhaps the most controversial posts in your blog, or even the ones that you sweated over more than the others. This is a great way to get readers looking at your other posts.
4 – When you go to another blog to write a guest post, or when you post content or another site, create a short blog post in your own corporate blog that links to that post. Even if what you wrote about was not quite on topic for your own blog, it is still worthwhile to let your readers know what you are writing elsewhere so that they can get to know you better through reading your content.
5 – If you have a big, long subject to talk about, break it into smaller pieces and spread them out over a period of several days. Use the first one in order to introduce the topic thoroughly and to solicit responses, and then post the others including reader feedback as you go.
6 – Solicit responses and suggestions from your readers regarding further reading, tips, weird news, best tools and other information and ask them to post the results as link lists. You can create a completely separate post for each topic that you come up with.
Some of the best posts on some blogs are simply short links to other sources, even without a lengthy explanation of the background about the post.
7 – When you see something that is strikingly funny, awful, unusual or interesting, post something short about it, without feeling that you have a weighty reason to point it out. You can easily post a 15-30 word blog post like a little note tucked inside the margin of a book or magazine without having to go into any further detail.