The Downsides Of Free Blogging Platforms For Corporate Blogging
In a lot of different instances when it comes to blogging, making use of a free blogging platform can really come in handy. If you are writing a personal blog or a blog that is only meant to be read by friends, family members and casual colleagues, then making use of a free blogging platform like WordPress or Blogger is actually a good idea.
These blogs allow you to blog as part of a giant network where you can gain exposure and readership just by posting, which makes them an excellent place for you to start out when you are just beginning to get the hang of blogging.
Unfortunately, these are not a long term solution by any means because as a blogger with a free blogging network platform, you are actually subject not only to someone else’s rules relating to blogging, but also a loss of apparent professionalism by not having that individuality or uniqueness that you would have if blogging privately on your own website.
Because you are subject to the rules of the blogging platform that your blog is based off of, you may find your blog posts being deleted for no apparent reason and absolutely no warning, which can force you to deal with a difficult blow.
How would you like to write a really nice, really detailed post that will attract readers, only to find out sometime later that it was deleted from the server because a moderator for the blogging platform did not agree with it? No warning is given, nor is any real chance to save your work before it is gone.
While most moderators on blogging platform sites like Blogger and WordPress are working hard to be fair, this does not mean that you are protected.
In addition to the risk that your blog posts may be deleted without any real warning or rhyme or reason, another threat that you face is losing your look of professionalism because you are blogging on someone else’s website. This is similar to the difference between having your own domain name, or parking your website at http://www.wordpress.com.
Which is more professional, in your eyes, http://www.mycorporateblog.com or http://mycorporateblog.wordpress.com
The same thing goes when it comes to your blog. You want your blog to be a representation of your professionalism as an employee with the company and a blogger on the internet, and what this means is having your own unique blog website using an open source blogging software.
WordPress may have a network where bloggers can create their own blogs on site, but their software is also downloadable, allowing you to create your own customized blog off site as well. This gives you an opportunity to create a professional blog that will do everything in its power to uphold your image of professionalism, which is a good part of why you are blogging in the first place.