The Business Of Blogging
One of the main problems facing corporate bloggers is that they do not treat their blogs like a business, and they may not take them seriously enough. There are fortunes to be made in the blogosphere, but many companies will fail to stake their claim, simply because they don’t spend enough time learning the business of blogging.
If you want to get in there and dominate your niche, establish your company as the leading authority and get the edge over your competitors, it’s time to take a serious look at corporate blogging.
In order to treat your blog like a business, it is important to get the right mindset first. Many make the mistake of looking at a blog as a novelty, or as a waste of time. However, when used correctly, a corporate blog is anything but that.
It is a powerful medium that can be leveraged in dozens of different ways, but only when done correctly. Here are some tips to help you turn your corporate blog into a business and a successful one at that.
1. Develop a cohesive strategy
In order for your corporate blog to succeed, you’ve got to have a strategy in place for implementation and growth. If necessary, write up a plan that details your goals, and how you plan to achieve them.
2. Do your research
If you’re jumping into corporate blogging without a modicum of information on best practices, techniques and in general, knowing how to use it to the best of its abilities, you are doing your company a grave disservice. Read books on corporate blogging, stay on top of the latest news in the industry and read the successful corporate blogs to get ideas of what you need to be doing.
3. Set aside an advertising budget
In order for any company to grow, it’s got to have advertising, and a corporate blog is no different. Even if you have limited funds to devote to this project, with smart spending you can develop an ad campaign that will get the job done. Even small press releases can be incredibly effective and can drive free traffic to your blog.
4. Plant your seeds and tend them to make them grow
A business needs a good start, and it needs to be tended, just like a plant, if you want it to grow. If you’re putting your corporate blog in rocky soil, and then leaving it to die, you’ll never be able to harvest the reward. Instead, prepare the ground first by testing the waters and implementing the tips above. Keep feeding your business with advertising and new content.
Once you start a corporate blog, you’ve got to be committed to helping it grow, just like you would any business. It takes time, it takes effort, but most of all, it takes your concentration and focus if you want it to be a success. It can be done, but only if you’re willing to make that investment.