Ten Tips For Better Corporate Blog Traffic
Unless you went out and purchased an already established blogs, the chances are that you just recently launched your blog with only a single loyal reader, your own self.
Maybe you received a few hits a couple of days later when you began to tell the people you knew about the blog, but that’s probably as far as readership has been able to go so far.
All is not lost, however, as there are some pretty awesome techniques that you can employ when you are ready to increase loyalty and readership numbers.
These tips are especially useful for brand new bloggers who do not have much readership to speak of. If you want to get the ball rolling, these tips can be especially useful.
As each of these tips builds on the last, it would be especially wise for you to begin at number one, and slowly move down the list accordingly. Each technique will build upon the last in some way, allowing for you to create some momentum in building your membership base.
Eventually you will establish enough of a level of momentum that you will gain some sort of traction. You can easily build up a readership of 500 people or more per day, meaning that you will no longer be required to boost your readership as diligently as before.
Instead, your loyal readers will do a lot of the work for you, getting the word out about your blog via word of mouth.
Without further ado, here are the techniques that will help you build readership for your blog in no time at all:
1 – First and foremost, you should begin by writing at least five major or “pillar” articles
Pillar articles are most commonly tutorial style articles that are designed to teach something to your audience that they can use in their everyday lives. Generally these pillar articles are longer than the average 500-word article, and they are generally full of practical advice and other tips.
Pillar articles are regarded as excellent, practical how-to lessons or articles. Articles like this stay current and over real insight and value to the reader.
The more pillar articles you are able to produce for your blog, the better off you will be because these types of blog posts never go out of style, and provide value to every single new reader that visit your blog.
2 – At a bare minimum you should be writing one new blog post every single day
Not every single one of your blog posts needs to be a pillar blog post, but you should still work on having at least five pillar posts at any time so you can continue to keep your blog fresh with new content.
You should also implement news pieces and other short article style blog posts. The important thing to consider when it comes to posting in your blog is that you need to demonstrate to all first time visitors that you do take the time to post in your blog every single day.
Once your readers are sure that your blog is updated often, they will have a reason to continue coming back to check out the new content, because they know that they will find something new every time that they visit.
Not only will they bookmark your blog, then, but they will also subscribe to your RSS feed if you have one. This is especially important when your blog is brand new, but once your blog gets the traction that it needs, the fresh content can slow down a little if you need it to.
The first few months are absolutely critical, though, so the more content that you are capable of producing, the better off you will be.
3 – Make sure that you have a proper domain name
If you truly are serious about blogging, you should be serious about what you name your blog. If you want people to be able to spread the word about your corporate blog, then you need a domain name that can be remembered and easily recalled as necessary.
People often talk to other people about the blogs that they like or find interesting when talking to other people in their lives, so you need to make sure that your blog is easy to talk about, and that people can easily spread the news about your blog by referencing your domain name.
If you can, try specifically to get a dot com name (.com), and focus on a domain name that is small and easy to understand, but that includes at least one keyword that lets readers know what your blog is about.
If you can get a keyword that applies to your company and that your readers can easily remember, then you really have lucked out.
4 – Now that you have your blog set up, you should begin commenting on other blogs
Once you begin posting your pillar articles as well as smaller, fresh daily articles, then it is time to begin exposing your blog to the rest of the world.
One of the best ways that you can accomplish this is by commenting on other blogs that are in the same niche or industry as yours, in order to target the right types of readers for your own blog.
You should aim to comment specifically on blogs that are focused on the same niche as yours, since the readers of those blogs will be most likely to find your comments and trace them back to your blog.
Make sure to leave comments that are worthwhile, sharing your knowledge and other information rather than posting mundane comments, and make sure that your name and a link to your blog are posted with each comment that you make.
5 – Take advantage of track backs and link to other blogs when you are writing your blog posts
Track backs are like blog conversations. Track backs can be placed for entries that you link to or reference in your own blog from another’s blog, leaving a truncated summary of your post on the blog entry that you referenced in your blog entry.
It is basically what allows your blog to notify other blogs that they have been mentioned elsewhere on the internet. Track backs most commonly appear as blog comments, creating another link back to your blog in other blogs on the internet.
Not only will this create new links to your blog from elsewhere on the internet, but it will also attract those bloggers that you have mentioned to come and check your blog out as well.
6 – Encourage people to comment in your own blog
One of the most powerful ways that you can convince someone to become a loyal reader is to show them that other loyal readers are already following your blog as well as participating in it.
If new readers see that other people are commenting in your blog, then they will infer from it that your content is worthwhile. Make sure to respond to comments that are placed in your blog as well to show your readers that you are willing to keep the conversation alive.
7 – Submit your latest pillar article to another blog that is summarizing a collection of articles from numerous sources that fit in to the same subject
The idea here is to collect some of the best content on a topic in a given week in a specific place. Most “blog carnivals” as these are often called will link back to each of the participants, creating new links for your blog and giving you an increased chance of exposure online.
8 – Submit your blog to sites like http://www.blogtopsites.com and other similar sites
This may not necessarily bring about a flood of brand new readers, but it is quick and easy to do so it is well worth the effort no matter what comes of it. Find the appropriate category that your blog fits into and submit it.
You should attract between one and ten brand new readers every day, and this can significantly build up over a period of time.
9 – Another excellent way to benefit is through your resource box, which is essentially like a signature file for the content that you write
You can post articles and blog entries online and create a link back to your blog in the process. Then, any time one of your content pieces is published, your resource box will create new incoming links to your blog, and will attract new traffic as well. If you can get newsletters to publish your content, you will benefit even more.
10 – Write more pillar articles as time goes by
Everything above will help you to attract new blog readers, but one of the most important techniques is to put strong pillar articles in place. Without your pillar articles, you may be able to bring new readers in but you will have difficulty keeping them.
Your solidly written pillar articles will help you create not only a database of useful content, but also a great amount of loyal readers as well.