Starting up on social media takes a commitment of time. And the best way to use that time is to make a plan and then stick to it.

Social media is a notorious time vampire, which is okay if you are a user, but if you are trying to manipulate it for commercial means then you are out of luck.

Social Media Opportunities

Here you will find a little advice on starting up and manipulating various social media sites for your own benefit.

Facebook

Start a new profile with your business email, and put it under the name of whoever in your company is going to use the site the most. Even if you have a personal profile already, you should set up a new one. This is so that you can keep your personal and professional life separate. Now you may start a business fan page.

Write up an appealing and professional bio of your company or website. Twice per week, you should upload interesting content about your business or website.

Try to include picture(s) in every post, and every post should link back to your web page. Do not openly ask people to “like” your page, but do ask your closest circle of friends to “like” your fan page. Additionally, once per week, you should review one of your own products or services (remembering to link to the relevant page on your website).

Twitter

Set up your profile, and start by filling out your bio and uploading a few pictures. The pictures should tell a story, such as showing your first product launch, the opening of your business, the first day of your website, etc.

Create a plan for your tweets, such as trying to gain interest for a new event, or a research project, and then tweet about it at least twice per day. Try to steer clear of promoting without a story arch.

For example, one week you could go on a quest to see how quickly your brand of bleach can dissolve a cinderblock of limestone. Your weekly Tweets could chronicle how it goes, the things you notice, and any mini dramas that may occur.

LinkedIN

Set up your profile and fill it with as much information as you can. It is primarily for people as oppose to companies. But your profile can be about you, the manager/owner of your company. You must upload plenty of information about yourself (don’t be afraid to lie). You then use your profile to become a flag-waving ambassador for your company.

Now take part in the online forum. Take part in groups and contact other members who you feel may help you to promote or further your business.

Check who has looked at your profile and contact them (where’s the harm right?), plus look at lots of other peoples profiles, as they may contact you. Try to work towards endorsements, but they are not your priority. Making new contacts is your priority.

Do not take anything on there too seriously, and never solicit for endorsements or other selfish things, because people will turn on you.

Google+

Set up your profile and upload at least five pictures of your business, staff, and at least one of yourself to use for your profile. Just like with Facebook, you need to set up a separate profile for use at work (separate from your personal profile).

Include some of your websites most powerful keywords in your “About” section. They need to be inserted in the content, but make sure they do not make your content look awkwardly phrased.

With Google+, you can post as often as you like without any serious consequences, but try to make at least two interesting posts per week. You can make them about anything, but try to make them about topics that your customers may find interesting.

This does not mean that you should write about your products all the time! For example, if your target audience is 10-13yr old boys, then try an app review, games review, or popular TV show rundown.

YouTube

Set up your profile and link to your website. With every post you make, make sure that you write a good (but concise) description for it. The title is vitally important, so make sure it is correct, descriptive and accurate.

Before you give your video a title, you need to run a search on that title to see what is going to pop up besides your video (will the other videos skewer or damage the integrity of yours).

Add at least ten tag words to your video, and search for your own videos to see how effective your efforts are. Only upload high quality videos, which may mean you cannot post often, but frequency does not matter on YouTube.

You should link to your website from your comment section, and embed a link in the video itself, such as having it pop up at the beginning or end, or having it appear on the bottom left corner.