Social Media Optimization
You may be familiar with term Search Engine Optimization, but do you know what Social Media Optimization (SMO) is all about? There are two online techniques of website optimization. One of them is search engine optimization and the other is social media optimization. SMO is the method of performing social media activity with an objective of catching the attention of the visitors towards website content.
Social Media Optimization is said to be the next level of marketing. Though it is associated to search engine marketing, it varies in several ways. Primarily its main aim is to focus on the driving traffic from concerned sources other than depending only on search engines. From the point of marketing, if you merge traditional Search Engine Optimization with SMO then you get a complete scenario. Just imagine that your service or product might not be known to the mass and as a result it doesn’t really matter if you rank for that purpose or not. You need to take an entry to Social media optimization, which is considered as the “Word-Of-Mouth” marketing and see what the result is.
The main role played by social media optimization is, it allows you to proficiently spread the word and create an intense interest for the unknown service or product. But remember, for promoting the site a planned SEO campaign must be put into position to get the highest-ranking before the SMO campaign gets into complete swing. As soon as your site achieves the highest-rank for all your related keywords, you will get all the new searches.
Origin of “Social Media Optimization”
Danny Sulliva, the search engine expert said that the term SMO or Search Engine Optimization was first described and used by Rohit Bahrgava. Bhargava has few rules made by him that can conduct social media optimization. The original rules for conducting SMO are:
- “Help your content travel”
- “Increase your linkability”
- “Reward inbound links”
- “Encourage the mashup”
- “Make bookmarking and tagging easy”
- “Get communities connected”
There are other authors also who added new rules to this original post. Today, at least there are 16 rules that have translation in Dutch, Spanish, French, Italian, Japanese, Portuguese, Hebrew, German, Greek, and Russian and in recent addition Thai also.
To be noted, Search Media Optimization is considered as an essential part of a Search Engine Reputation Management and Online Reputation Management strategy for individuals as well as organization that care about their online presence.
