Small Business Web Design And Website Promotion Ideas
In last article, we discuss about the web design tips of a small business website and simple ways to promote it. There are some crucial points you need to keep in mind while designing your business website.
If you are going to hire a web design company for your site, then make sure that you tell them these points, so that you make most out of your website.
Web page Layout and Design.
Design of your web page and the page layout should be consistent throughout the site. Just as in any document formatted in a word processor or as in any brochure, newsletter, all graphics, headings, and footers should remain consistent throughout your web site.
Perfect and coherence in any document, whether it is a report or a set of web pages, it should reflect a professional image and help to build trust.
Make Your Website Faster.
Studies say that if your website or web page doesn’t load for more than eight seconds, your visitors will quickly lose interest and will leave. Even big website like Facebook and Google need to consider download times. If your website is new better keep your download time as short as possible. Using fewer graphics and animation can do the trick.
Ask your web design company to implement caching if possible. Caching a website decrease loading time of a website and also decreases the server load.
Online Website Promotion For More Traffic.
The myth is that if you have website people will visit it. Truth is that, unless you promote your site, both online and offline people won’t know about it or visit it. Website can be promoted via search engines, web and article directories, banner advertising, electronic magazines (e-zines) and links from other web sites.
If you are not familiar with any of these terms, you can promote your website by employing any online marketing professional.
Offline Website Promotion.
Websites can be promoted offline by conventional advertising methods, such as print ads, radio, television, brochures, word-of-mouth and stickers. Once your website is up, and live URL should be printed on all of your companies printed materials, including business cards, letterhead, envelopes, invoices, etc.
Your contact information should also be easy to find, people should know there is a person behind a website. By giving contact information like telephone number, fax numbers, or email address, It creates a sense of security for your end users. They can contact you in the way which make them feel most comfortable.
Quick Tip: Use Yslow Firefox plugin to find out why your website is slow.