SEO Success With Corporate Blogging
One of the main reasons that many companies begin blogging is to help them attract new customers. With the use of SEO or search engine optimization, you can dramatically increase your overall discoverability on search engines and you should see an increase in the amount of traffic that your site sees.
Let’s take a look at how you be an SEO success with your blog.
1. Use the right keywords.
Just as you should use SEO principles on your site, you will need to use the same ones with your blog. Make sure that each post contains keywords relevant to your site and your industry. Don’t use the same ones over and over again, branch out into the long tail words for your site.
This will help increase your traffic and give you more opportunities to rank in the top 10, especially with more obscure keywords that are nevertheless popular.
2. Use the right titles.
Most times, your blog post title will be the text that your readers see when they find you through a search engine. You want to be able to pull them in with that title and convince them to click through.
Make sure that your blog post titles are compelling and that they contain keywords just like the content. This is a great tip that not a lot of businesses use. It can really make a difference in your overall traffic.
3. Allow trackbacks.
Most blog applications will have a feature known as a trackback. This allows other sites to link back to you if they are discussing your posts. The more links you have coming into your site from other locations, the greater your chances are of getting a higher ranking.
This is another technique that not many companies are aware of but it can make a very large difference in your rankings.
4. Publish frequently.
The more often you publish your blog, the better your chances are of getting indexed promptly. Search engine spiders don’t go to every site on the internet every day. They make a log of how often a site is updated and then crawl it every once in awhile if it does not publish a lot of new content.
If you are publishing every day, you will be training those spiders to index your blog every single day. This gives you a chance to take advantage of hot keywords to get better rankings and as a plus side, you’ll get to see results a lot faster.
Sometimes, it takes a pro to get the right mix of the above techniques. It is a good idea to hire a blog management company that specializes in SEO if you are not familiar with this process.
They can help you completely optimize your blog to ensure that you are getting more visitors and a better overall ranking. They can also speed up the amount of time that it can take to build up a readership by using SEO techniques.