Search Engine Optimization is one of the trending topics of the modern age, a fight for the position in the search engine by optimization website for a given keyword.

A good Search Engine Optimizer must be backed by strong and quality writers. And if the writers are unaware of the basics of SEO, it creates a vacuum between the optimization process of SEO’s and the content creation process.

SEO Basics

This gap can seriously damage the quality of site and its ability to perform well in search engine and drive traffic to the site.

So, here in this article, we will guide you about the basics things which a writer needs to know about in the Search Engine Optimization. A writer should be well aware of:

  1. What is SEO?
  2. Why is it relevant to writing?
  3. What is a Page Rank?
  4. What is a Keyword?

Let’s discuss the above mentioned points one by one:

What Is SEO?

The SEO basically means to describe a process used to boost a website’s rankings (when someone searches it on search engine). When you search something on the internet, you get different resulting pages (desired pages) from other related/relevant websites.

This can easily be achieved through the use of Search Engine Optimization process which deals mainly with the content of the site as well as the link profile of the site.

Why Is It Relevant To Writing?

SEO is quite common in the online world and specially the online businesses. SEO is also involved in the creation of the websites and the web content. Mostly people (internet users) do not go ahead after getting the first page in the SERP(Search Engine Results Pages).

So, if a website ranks higher, there will be more chances that people will click on our site this increasing the traffic of the site.

Importance Of Page Rank?

By the help of Page Rank, you can easily determine the importance of a website, this is the basic measurement parameters that Google provides to judge the performance of a webpage. This term is named after Google’s Larry Page.

There is an algorithm of calculating the Page Rank, Which mainly determines the total number of links pointing to a website as well as the quality of the content on the website. If the Page Rank is higher, then there are more chances that website will rank high in the SERP’s.

What Is a Keyword?

A keyword is basically a word or phrase, which a user enters into the search engine (when he/she wants to locate something).

Usually it’s the query which has a good search volume in the Search Engines and is searched quite frequently, so the writers is asked to tune the content to become a best match for the given word so that it can rank well for that query/keyword.

So, these are the some of the thing or points, which a writer should have to know about SEO and they should be carefully implementing these points to write good and quality content.