What are The Key Factors That Could Reinvigorate The Retail Industry?
It would be accurate to say that the retail industry has been nervously looking over its shoulders for the best part of ten years. While the global financial meltdown in more recent times has exacerbated the problems the industry faces, it is undeniable that the sector as a whole needs rejuvenating.
With many High Streets in the United Kingdom resembling ghost towns, there are a number of things the industry can do in order to reinvent itself, both in the eyes of the customers and the way they operate in stores.
It is not outside the realm of possibility to imagine a world in the not too distant future where all shopping is either done at a supermarket or online.
Multiple Product Benefits
Ironically, given that online platforms are looking more and more like the death knell for traditional retailers, using online retail software could help to reduce costs massively.
As well as cost reduction, there are many other huge benefits associated with online retail software, on which both new start-ups and established businesses can capitalize.
A Winning Offer
While online retailers and, specifically, marketers, use techniques such as search engine optimization to bring in customers who are looking for them, online retail software enables businesses to take their customer relationship management (CRM) to new heights.
Platforms and functionality such as that offered in many examples of online retail software can enable businesses to run excellent loyalty schemes, understand when and what customers are buying, and tailor their offer in stores accordingly.
With the UK High Street being in such a poor position, there needs to be a really good reason for a consumer to leave their home to go shopping there, especially with next day delivery available from online retailers, and supermarkets fully established as the all singing, all dancing kings of British shopping habits.
Using online retail software to build their own CRM standards will help give this reason to customers and drive footfall into businesses.
Balancing Cost Vs. Service
If you speak to anyone who has worked in the retail industry for around 15 years or so, they will be able to tell you about a “golden age” where you would have a large team of people and the customers would always be able to find someone to assist them.
Naturally, with financial pressures being placed on businesses in the face of minimum wage and business rates increases, as well as competitive salaries offered by rivals at the management level, retailers look to run with as few staff as possible doing as much work as possible.
While this is great for productivity statistics, customer service levels go through the floor, which is another key factor in keeping people at home or shopping in the supermarkets.
The challenges facing retailers are numerous, however by using simple principles, and embracing exciting new products such as online retail software, the future for the industry could be bright.