As a small business owner, you need to know how to make your name stand out in the sea of big names. Creative advertising and promotion is the key to distinguishing yourself from the crowd and gaining new customers.

Investing in a few innovative ideas up front can help you in the end by increasing your name recognition.

Promote Your Small Business

Here are some proven ways to reach more potential customers in your community.

Custom Window Decals

Custom window decals are a great way to advertise and promote your business. Most companies that sell decals let you either use one of their templates or create and submit your own design. Window decals are attractive and versatile, with different sizes and colors available.

You can use them for sales events or for listing your business hours, for example, making your brand and logo more recognizable. Visually attractive advertising tactics such as this one can draw more people into your business.

Vehicle Advertising

Vehicle advertising is another visual way to make an impact. Popular options for turning a vehicle into a mobile billboard include painting it or wrapping it with vinyl decals. Using smaller bumper stickers, magnets, or domain nameplates is another way to advertise on a smaller scale, while still getting other drivers’ attention.

Business Stationery

Business stationery, including business cards, is essential for promoting your small business. Try to create something unique and memorable that distinguishes itself from a standard business card. is just one source of inspired business card ideas.

Once you have created a card that represents your brand, be sure to hand it out everywhere. In addition to giving your cards to individuals, you could also leave them in magazines or in books at the library, and in any other public places related to your business niche.

Keep in mind that business stationery is not limited to just printed cards and letterhead. It also refers to electronic documents, which means free advertising when you include links and business information in your email signature.


T-shirts are another creative advertising idea. When you go out and meet people in person, they can’t help noticing what you’re wearing. Make shirts and other wearable products for you, featuring your logo, slogan, or any other information you wish to include. If you have the budget, you can actually hire other people to wear your T-shirts for you.

Videos and Slides

A final way to reach customers is through videos and slide sharing, according to Business Know-How, an online resource for small businesses. People look online for videos about everything, from news about their favorite celebrities to product instructions.

You can set up an account on YouTube and slide-sharing sites, and you can embed videos and other media on your own website. Another promotional strategy for your business is to ask for video testimonials from satisfied customers.

You might have to ask a few people for help advertising and promoting your company. If you can enlist enough people with diverse skills, then they can assist you with enhancing your name recognition. To save money, consider bartering your services with non-competing, but complementary, businesses.

If you help another small company, for example, by advertising its services together with yours, they can reciprocate by promoting your business among their customers, resulting in a win-win situation for both of you. Use all of these to increase your brand recognition and maximize the different ways to get your name out there.