Positive Qualities for a Business Blog
Do you know what qualities your business blog should incorporate in order to get the most out of it? Do you know what people are looking at when they determine whether or not they want to keep reading a specific business blog?
The following is a look at some of the most important positive qualifies for a business blog to display.
Business blogs must be accountable, so the author needs to be willing to own the commentary that he or she makes. Business blogs also need to be believable, in order to gain the trust of its visitors and frequent readers.
Business blogs should be enthusiastic, and only enthusiastic bloggers should be allowed to represent the company behind the blog. Business blogs are direct and candid, so they should take on the heartfelt voice of whoever is writing them, and their messages need to be direct and to the point.
Business blogs must be search engine friendly. This means they must increase your search engine visibility. They should also be flexible and versatile in what you offer. Use them internally, use them externally, use them for customers and employees, and use them for as many different purposes as you can come up with to get the most out of them.
Business blogs should be up to date, informative and knowledgeable. They should be more “happening” than the website they belong to, and they should keep everyone reading apprised of new products and services, happenings within the company and other important information.
Business blogs should be easy to read and completely free of jargon. They are not the place for corporate speaking, but rather should be easy to read and understand, because you do not know who is reading, and you want to appeal to everyone.
Business blogs should be operational and manageable in all facets of their operation. They are more than simple communication tools, but can serve a variety of operational roles. They should also be easy to manage on the technical side, which is what blogging is intended to be all about in the first place: Reducing the technical side associated with publishing on the web.
Business blogs should have a purpose. Don’t figure your purpose out as you go, but start with a solid purpose and run with it. If you change directions later, that’s your prerogative, but don’t do any corporate blogging without a clear focus to begin with.
Business blogging content should be reusable. Expand on blog posts and create articles for syndication online. Grow your web presence with series blog posts. Include blog posts in your corporate newsletter, or compile them into a book that your customers can acquire from your company for added usefulness.
If your business blog follows all of these basic principles, then you have a winner, and your readers will recognize this.