Guide To Optimizing a Website In 2019
SEO is like a black box; so complete sets of data will never be available to you, and all techniques are based on assumptions. It is very difficult to pin down cause and effect of any strategy, so there will always be a lot of experimentation and guesswork involved. If it works, keep doing it, If it doesn’t, you will have to try something else until you discover a final solution.
Getting your website to rank in the search engines may take long then you think. There are some parts of your website that you need to be worried about while optimizing it for search engines. As long as you have optimized these parts correctly, you can expect to see better ranking in SERP.
Optimizing a Website Tips
Concentrate On Genuine content: Search engines are very harsh on copied content and on websites, which are posting them. Therefore, you need to ensure that the content on your website is completely original and unique. Even a small part of copied content can affect your search engine rankings as believe by many SEO experts.
Use Valuable Keywords: Keywords has always been the most important part of SEO. You will have to analysis your site to find out what keyword category you fall into. You can then get an estimate of how much search traffic you can receive if you decide to use certain sets of keywords . Not every keyword gets the same amount of traffic so you want to make sure that you select the keywords that are most relevant to your business, but still have high traffic.
Working On Title: The title of your website and its pages will determine for what queries it can show up for in search engines. You must always use the most important keywords in the beginning of your title. You can also analysis your competitor website to check the kind of keyword they are using.
Check Website Code and Use Caching System: You website must be free from error to provide smooth crawling for search engines. If you designed your site such that it connects to your database each time for every query, then you need to use a catching system. A caching makes the website fast and also reduces the server load.
Use external CSS and JS files: Every time when a user accesses your site; the browser will first cache external sources such as Java Script and CSS files. Hence, rather than using inline JS and CSS files, it would be better to use them as external files.
Use Compressed Images: Images can make a website fun and exciting, but it can also increase the loading time of a website. Make sure that the images used on your website are smaller in size, if not try to compress it with any image compressor tool available online.
Search engines value, good informative content website, which helps its users, so if you want to be the favorite of search engines, you immediately need to take some steps to improve your website, above points are few of the most important techniques.