If you’ve been considering starting a corporate blog, but you’re not quite sure that your company is ready yet, there is still a way that you can get your feet wet and start taking advantage of what a blog can do for promotion.

Instead of closely defining a corporate blog as something that is used to talk about only your company or to relay company news, you can get involved in a niche topic that may actually be more popular.

Niche Blog

A niche blog is usually a defined topic blog that covers something that interests you or can be related to what your company does. For example, let’s say that you run a company that specializes in search engine optimization.

You could start a niche blog that would cover tips and tricks or new techniques that are available in this industry. By focusing on a single topic, you may be able to experience more success than you could with a regular company blog.

Here’s a great tip to get you started. Write down everything that your company does or sells, and get your inspiration for your niche blog from there. Find a way to tie in something that the public will find interesting or helpful and choose that to be the main focus of your niche blog. Using another example, let’s say that you have a sporting goods online store.

A great corporate niche blog for this type of company would be one that focuses on fitness tips. You can incorporate what you sell in a subtle way and provide a service to the public. That is the heart of a niche blog and the key to its success. By giving readers something they can really use or benefit from, you are ensuring that you will be able to quickly rise to the top ranks of corporate bloggers.

There are many different ways that a niche blog can be put to good use for your company. One of the most powerful is that you will be developing a reputation for yourself as an expert. Many first time bloggers make the mistake of trying to remain anonymous, or they don’t work on self promotion.

We’re not saying that your corporate blog should be the “me show” but you will still need to find a way to inject a little bit of your own personality into your blog.

A niche blog offers a great way to do that, especially if you are covering tips that can be used or helpful information. Look at your blog as a way to develop yourself as an expert in what you do, and let company promotion occur as a side effect. Chances are, your blog will be more interesting and you’ll be getting solid traffic to your corporate site as a result.

When you look at a corporate blog as a way of reaching out to the public and providing a service, it will give you the solid foundation you need for success.