Local Search Engine Optimization
Local Search Engine Optimization refers to the use of special search engines and online business directories such as Google Maps, Yahoo Local, Yelp, City Search, Yellow Pages, Angie’s List, Kudzo and many others.
Users do not have to type in geographical modifiers or local identifiers to get local search results. Several major search engines like Google and Yahoo, can identify searchers by IP address.
So Why Search Engine Became So Popular?
Local search engine optimization is gaining importance exponentially. A recent study has shown that between 95-97% of consumer’s search for local businesses online.
Local search engine optimization is still best to keep a website optimized for keywords beyond local search marketing needs. SEO services will offer local listings as part of their services but many only provide the most obvious map, Yahoo optimization.
Increase in local searches is due to the fact that there has been:
- Increase in the number of business websites of companies providing various services and products.
- Increase in the number of mobile device and handheld device.
- Increase in the number of e-commerce websites and online stores.
Improving your search positions can be a daunting task. And for local businesses, it can be even more challenging if you’re not sure about what to do.
However, never fear there are many online guides to help you to get the things done. We have seen that local search for small businesses has exploded over the last couple of years.
So exactly what kind of details will you need for your local search engine optimization efforts?
- Business title
- Business Description.
- Contact Details.
- Pictures and video clips if Any
- Business Website URL
- Hours of Operation
- Mode of Payment
Some Local Search Engine To Try:
If you’re planning on establishing your local listings yourself, then these are some very important points to take into account.
Stay consistent with each of your listings and you’ll quickly be getting noticed by your prospects. To get more ideas you must always know what your competition is doing.
For local SEO, you want to know where they are listed. Searching for their business name and phone number (in quotation marks) will bring you additional places to list your business information.
Local search tends to dominate first page results for all local search terms. Small, local businesses should take advantage of this by implementing some or all the tips above which will allow them to compete with much larger business and brands.
Image Credit: FactoryJoe