Natural link building is becoming more essential after Google has launched their Penguin update on October 4th, 2013. Because of the Penguin update, lots of sites with spam link building techniques have seen a sharp fall in its ranking.

Google doesn’t care about the techniques you use for your link building campaign. However, They care about the implementation; all the method can be used for SEO in a natural way but with correct implementation.

We all understand that building links cannot be ignored if you want to survive in business. However, just making links is not important; you need to focus on learning solid techniques for building the highest quality links possible.

Unfortunately, many new webmasters  do not know, which link building strategy is right for them. If this is your situation, there are a number of things that can be done. You can do some research before you finally start. Consider looking at the link profiles of your competition, which can be very useful. Using tools such as Majestic SEO and Open Site Explorer can be handy tool to check your competitor backlinks.

An Infographic Showing Ways To Build Natural Backlinks

The Future Of Link Building

Golden Rules To Pursue Natural Links

Infographic Marketing: Rotate anchor texts and use Google reverse image search to find out who is already posting your infographic.

Guest Posting: Avoid using same anchor text in all the blog posts. Vary anchor text frequent and link to valuable information through your article.

Press Release: Use URL/Brand name instead of rich keyword anchor text.

Blog commenting: Use a name during commenting rather than brand name or keyword.

Infographic Credit: yourgreenpal.com