Is Your Corporate Blog Viral Enough?
The concept of viral content is something that you need to have a firm grasp on if you are trying to get your corporate blog out there.
The question of whether or not your corporate blog is viral enough really comes down to what is happening when people visit. What kinds of content are you sharing with your readers? Are you writing content that your readers want to pass around?
If you are writing content that is worthwhile to read but does not go very far beyond that, then no, your corporate blog is probably not giving off the feeling of being very viral in nature, which is going to prevent your readers from wanting to share your content with absolutely everyone they know.
In order to make your corporate blog more viral, you need to have a firm understanding of what people find to be viral on the internet. What are the hot subjects within your niche or the industry that your company operates within?
Let us say that you are operating within an industry that has to do with working from home, working at a desk, or otherwise working in an office setting. Posting blog entries about productivity in the workplace, a subject that everyone concerns themselves with is something that will get the attention of your readers.
Articles regarding being productive while working from home, stretches to do in the office to stay awake, and how to prepare a good cup of coffee using your department’s bland blend are all excellent topics that could become viral in the minds of the right readers.
If you know what it takes to bring your content to a more viral level, then readers will pick up on this excellent copy and want to pass it around. Making something viral is all about turning your blog content into something that is going to inspire feelings like, “My boss would love to read this.” And “I think my sister-in-law will benefit from some of the suggestions here.”
And if the first recipients enjoy what they read and see merit in sending it elsewhere, that is when it will continue to be passed around, taking on a truly viral nature as people continue to find reasons to pass it on to someone else in their circle. Imagine if each of your readers send your blog link to a friend, a family member and a colleague every time you posted something noteworthy.
Can you imagine the burst in traffic that you would be experiencing on a fairly regular basis at that point? This concept is completely attainable, as long as you learn how to produce noteworthy content that is going to become viral as your readers find it and find reasons to pass it on to people all over the globe.
This is the true way to create viral media, and it really is not as difficult as you might imagine as long as you have something to say.