Internet Marketing – Why? How? Basics
Any business, whether it be online or traditional one, it requires Internet marketing strategies. A well-planned Internet marketing strategy can launch or increase sales substantially for a business.
When we talk about Internet marketing, it includes a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and much more. If you are reading these terms for first time, you may want to learn more about Internet marketing.
Before you launch your product, you should research, create and track a marketing strategy online as well as in print. Internet marketing includes:
You need to develop your brand name and image before you step into the market.
At present, a brand name and image are as important as the strategy itself. It helps you to you recognizable amongst competitors, so pick a name, trademark, website, letterhead and business plan before you try any strategy.
Research Your Competitors
Learn how they make a sale through their website and what Internet marketing strategy do they adopt.
Keep in mind the strategy they are using may not always be beneficial to you. However, you should be familiar with it so that you know what works in your given market.
Go through the past and ongoing marketing strategies of your biggest competitor.
Research Your Market
Decide who your demographic is, so that you can target it with your strategy. You must set your online marketing budget based on your ideal demographic.
You must also check how many followers your competitors have on Facebook, twitter or Google plus. You must furthermore check how people comment on their blog.
Create social media accounts and assign someone to launch interesting material or articles every day. You can hire someone to write SEO articles.
Article should be well-researched and related to your product; it must also offer tips or advice as it is a great way to introduce people to your product or service.
Collect emails from your business website or your blog. If there are few, you can buy them from marketing companies or neighboring markets.
Once collected you can send a weekly or monthly updated email about your new products and services.
Advertisements can either build you or break you. It requires comprehensive research before you start any advertising campaign. You can start with Facebook’s ads or Google ads.
Evaluate Your ROI
When you invest your money in a marketing campaign, it is important to evaluate how much return you are getting back.
So that you can repeat any strategies that were successful. Don’t forget to try and test new strategy at the same time.
Image Credit: Rico Buraga