How to Gauge Web Traffic to Your Corporate Blog
There are actually a couple of different ways that you can effectively gauge traffic to your corporate blog, each giving different answers and filling in a slightly larger piece of the puzzle.
If you are writing in a corporate blog and you want to get a good feel for how much traffic you are getting, consider the following:
– Use tools like Sitemeter to track how many visitors actually land on your site.
You place a small image on your webpage, and it tracks information about your visitors as they come to your website. Not only will Sitemeter let you know how many users have come to your website or corporate blog, but it will also tell you where they came from, where they live, how long they stayed, which pages they visited specifically, how long they stayed on each page, and finally, where they went once they left.
This is a great little utility if you want to see where your traffic is coming from, where it is going, and how long it is visiting your website in the middle.
– Another way to gauge traffic to your corporate blog is through comments.
How many people are commenting on your blog entries? Not only is this going to tell you how many people are visiting your blog, but it is also going to tell you how many people found your blog entry interesting enough to leave a comment.
If you are not getting many comments, you either are not getting enough visitors, or you are not interesting enough visitors to garner comments from them.
– Trackbacks and links are another way to gauge traffic to your corporate blog.
Are people linking to your blog entries? Are they talking about your blog entries elsewhere on the net? Not only does this give you a good idea of how many people are visiting your corporate blog on an average basis, but it is also telling you what your readers have found to be interesting, noteworthy or worth passing on, as well as why.
If you want to get a good idea of whether or not you are posting the right topics and subjects for your potential readers, keep track of who is linking to you or talking about your corporate blog elsewhere on the internet, and take their suggestions seriously to improve your capabilities as a corporate blogger.
If you combine all three of these methods for gauging traffic to your corporate blog then you should have no difficulties getting a fairly decent idea not only of how many people are visiting, but also where they are coming from, what they are coming for, what they are reading and where they go once they leave.
The key here is to take this information and use it to your advantage to improve your corporate blog and gain more readership over time.